Most real estate agents have a love-hate relationship with Facebook, meaning they love to hate it. It’s easier to hate Facebook than admit we don’t understand how to make it work for our business. The reality is that when used effectively Facebook, can put you in front of hundreds or even thousands of people for little to no cost. Here are some tips to help you make sense of Facebook for your business.
Just like the other areas of your real estate career, you need a plan for your Facebook activities. Here are a couple of things your plan should include:
This is so stupid it’s simple. If you’re not willing or ready to let people into your life Facebook may not be a viable marketing channel for you. Most people look at Facebook because they want to spy on their friends and keep in touch with their family. Real estate agents and the Avon Ladies are some of the few who are trying to peddle their trade so when you post that you just got a new listing and no one comments it’s because they don’t really care. Here are some tips for being human.
In a blind survey, less than half of the agents I know have their contact information in their Facebook profile. Here are some of the things to include in your profile:
Remember the old cliché: We have two ears and one mouth for a reason. That holds true when you're online. It’s easy to focus more on what you're saying rather than listen to others on Facebook. Try starting your daily activities by liking status updates and pictures of your Facebook friends. This simple "thumbs up" lets them know you are there and you appreciate them sharing. Also post thoughtful comments where appropriate. Lastly, send direct messages to the people you know, even though this is an outgoing message it is direct communication between you and them.
This is where the 70/30 rule comes into play, make an effort to spend 70 percent of your time reaching out to others through comments, likes, and direct messages, and 30 percent of your time posting status updates.
It’s normal to sit down at your computer, open Facebook with the intention of doing some cyber marketing, and then the strangest thing happens. Facebook erases your mind. All the funny ideas for status updates, all the old friends or clients you realized you hadn’t friend requested, and any other tasks you had planned suddenly disappear from you mind. This is when you break out your list of ideas.
Here's a start to your list. The status updates with an asterisk will usually get a higher level of engagement, but if you abuse these people will lose interest in your page:
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