Content marketing is a huge buzz word, but it's often misunderstood. On top of being misunderstood it's a lot of work to create interesting and engaging content. This article should help with both of those challenges.
For the record, here is my definition of content marketing: When a business or individual (real estate agents being both) creates or shares informative and useful information relevant to their area of expertise. This content will demonstrate the expertise and passion they have in their particular field. The goal in doing this is to attract new customers and/or referrals.
One of BreakthroughBroker.com's newest affiliate partners is Fast Forward Stories. When we met owner Matthew Dunn—who is a pretty cool dude on top of being a Ph.D.—and looked at what he has created for real estate agents, we knew Fast Forward Stories was a good fit for BreakthroughBroker.com.
So what is it? Fast Forward Stories has created a huge library consisting of hundreds of short videos about real estate. These videos are designed to do exactly what I've defined as content marketing. They are relevant and informative on a variety of real estate specific topics. Watch these two videos and you'll see exactly what I'm talking about.
So unless you've been living under a rock, you've also heard that video marketing is huge. Personally we agree with that sentiment. The trouble is that video can be time-intensive and costly to produce. That being said, in our opinion Fast Forward Stories accomplishes two goals: content marketing and video marketing.
Here are a couple more key points about Fast Forward Stories:
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As small business owners, real estate agents have a wide variety of tasks and challenges they face on a daily basis. Building and maintaining a successful and efficient real estate career is a complex and rewarding endeavor.
BreakthroughBroker.com was created to help agents be more successful, more efficient, and ultimately achieve their professional goals. Founded by two top producing agents in 2011, the site has become the go-to destination for real estate tools, techniques, ideas, and strategies. Hundreds of thousands of agents have used BreakthroughBroker.com to help them grow their business.
What truly sets BreakthroughBroker.com apart from the wide array of service providers is that it is free to all agents. And when we say free, we mean it: There is no catch and no obligation when creating a free BreakthroughBroker.com account.
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Below are just a few of the useful tools and strategies that you will have access to.