A strong brand is the one thing that will make you stand out in a sea of real estate agents. Although a great value proposition and working for the right brokerage does add credibility, nothing will make you more recognizable to a potential client than having and presenting a strong personal brand.
Your brand is what gives life to your business. It should define both who you are personally and professionally, and what your business stands for. Your brand should be consistent and recognizable in all print and digital marketing materials.
Using this Branding Workbook for Realtors you can develop your personal brand. To download this workbook click here or download it using the link below. For best practice, print and physically fill out the document with a pen or pencil. You can likely stick this document into Adobe Acrobat and fill it out digitally, although this workbook was not intended for that.
Good luck and remember, it's your business. No one can tell you what is right or wrong when building your brand. (P.s. Always keep in mind the rules/regulations of your brokerages!)
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