Using social media as a marketing tool can be an incredible way to promote your services and engage with your target audience. As an agent it's likely that you'd like to use social media as a marketing platform. Now the question is - how?
Prior to posting content it is important to think about what your audience would like to hear. It’s fair to assume they don’t just want to see posts about your current listings, although listings can be promoted in a tactful way. Next, consider which networks would most likely get your message in front of the right people. For instance, if you are not marketing to millennials, using Snapchat may not be best use of your time. Finally, ask yourself - what content and news do I like to see when I am browsing my networks? Build your social media strategy with this answer in mind because potential clients will probably enjoy similar content.
It is important to have the right audience, message, and plan in place when marketing on social media networks. In addition to steps mentioned above, here are 10 things you can do to boost your social media efforts as a real estate agent:
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