A real estate lead is only as good as your ability to follow up and engage. We hear experts tell agents over and over to forget about developing leads until they have a follow up system. With a set of rules and best practices in place the process can be simplified, standardized, and the success rate greatly improved.
For the purposes of this article will assume you understand lead response time is absolutely critical to the success rate. Consumers and your clients expect a rapid response time to all inquires, this is just a by-product of our information driven lives. You must respond as quickly as possible.
Next, you must clearly define and categorize all leads by their quality. That may mean hot, warm, cold, or dead. By establishing a sorting criteria you will be able to focus on worthwhile, promising leads.
In addition to rapid response times and having a clearly defined sorting process, here are five rules and or best practices you should consider when following up with your leads.
Do you have a follow up rule or best practice you swear by? Share it below to help your fellow Breakthrough Agents!
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