Most agents use a For Sale By Owner prospecting letter that tells the seller two things: That the seller will never be successful and that agent is the best agent alive.
Don't be like every other agent.
Set yourself apart from your competition by taking a different approach. This letter template uses a progressive information marketing strategy that sellers will appreciate. The reality is these sellers have decided not to use an agent for a reason, so don't you want to be the professional who supports their decision? Feel free to personalize this letter with you own opinion and expertise as it relates to your market.
For some tips on finding FSBO opportunities, check out our article on using Zillow for FSBO prospecting.
If you choose to create your letter online, it will generate on an attractive letterhead template that can include your phone number, email address, website, and other contact information.
Fill in the appropriate forms and our system will use this information to automatically format your letter.
In the "letter body" section, find the bracketed all-caps text [LIKE THIS] and change it to appropriate text for your market. Once you're finished you can click the "proof" button to generate the letter, and then download the PDF version and print it on regular 8.5"-by-11" paper.
If you'd rather place the letter on your own letterhead, you can copy and paste the letter copy located in the next section.
The entire text for the letter is available below. If you'd prefer to print it on your own letterhead you can copy and paste it into your own word processing program and make the necessary changes.
I want to share some information that real estate agents typically don't share. In doing this I hope to earn your trust should you ever decide to sell your home using a local expert. Hopefully you will see that I do business a little differently.
Here is what other agents will tell you:
"You'll never be able to sell your home without an agent."
--Not true, selling your home without an agent is very possible, especially as the market recovers in [INSERT CITY/NEIGHBORHOOD/ETC.].
"You won't save any money on commission because buyers will just offer you less."
--You're not obligated to accept any low offer, and if you receive an offer that is acceptable to you then you will have saved money on commissions.
"You'll never be able to complete the paperwork."
--While the paperwork can be extensive, you can either be extremely careful or find someone like an attorney or real estate agent who will help you for a flat fee.
You can't get your home listed on the internet or the MLS."
--These days you can list your home on Zillow, Craigslist, or even YouTube. Also, there are real estate agents who specialize in placing homes on the MLS for a low fee.
If at any time you have any questions regarding the home selling process I would be happy to help however possible. There are many things to consider such as disclosure, buyer financing, marketing, and pricing. You will also find that most home buyers are working with an agent because there is no cost to the buyer for these services. If you haven't already done so you should consider whether you are willing to pay the buyer's agent a commission.
I love selling real estate and helping people like you. If you ever have any questions please contact me--no obligation, no pressure, no nonsense.
Your [INSERT CITY/NEIGHBORHOOD/ETC.] Real Estate Expert,
[Insert Your Name]
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