If you don’t have a great self-promotional brochure, you’re missing out on a crucial element in building your brand. But don’t worry, we’ve got you covered. Come build this incredible brochure for free.
Please note that this is a complex brochure that can take 30 minutes or more to finish. Try to get all your thoughts organized before you begin working on the brochure. Watch this video if you need to save part way through.
Aside from basic contact information, you'll need a personal photo, a personal or company logo (optional), and several paragraphs of marketing content to complte your brochure. For best results, follow these tips:
There's a lot of available space on this brochure, but don't feel like you have to fill every content area with the maximum amount of text. Feel free to use paragraph breaks (by hitting the return key twice) to space out your text, or just leave part of the content area empty. There's no need to ramble on, and your brochure will still look great.
This is the "Hello" section. It's the first custom content area your customers will see. Use this space to introduce yourself. Build rapport by describing yourself—not just as an agent, but as a person.
This a good place to include information about your history as an agent, or perhaps about your company's background. What makes your company unique? What is the history of your organization What is the organization's tag line and mission statement?
In this section you'll describe your brand. This is what makes you stand out from the competition. It's a great place for your Unique Selling Proposition. For help developing a USP, check out our Marketing Action Plan.
Ask for short (one or two sentence) recommendations from two of your past clients. Quote their recommendations in this section.
Use this section to tell your prospective clients about your standards and practices as an agent. Explain what the process will be like if you become their agent. Do you have any unique systems? Do you have a team?
This text will appear in a large, bold font that will draw the reader's attention. Place a short, memorable message in this section. It can be a call to action, such as "Visit my website," or perhaps a tagline if you have one.
This section is where you make a "promise" to the reader. Use this space to stress your commitment, passion, etc.
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