Have you ever stopped and asked yourself, "If I were one of my clients and I received and email from me, would I open that email?" Is the information you send worthy of opening?
As an agent it is important to think about how you can make your online marketing efforts stand out. It's fair to assume that your contacts will get bored of your emails if all you do is promote a listing or service. There has to be another component to your email campaign that will make the receiver want to open it and engage in your content.
One way you could add value to your email marketing would be to choose a theme for your campaigns and stick with it every time you send an email. For example, each month you could send articles about trendy décor ideas. You don’t have to write the articles however, you should write original text in the email and link the article to that text.
By sticking to a theme that provides value to your contacts, they will begin to look forward to your emails thus – keeping you top of mind. In addition to the above, here are 20 things you can theme your emails as:
If you love these ideas but don't have time to build your own email campaign, check out On Demand Marketing where we build and manage campaigns for you with pre-written stories covering the topics above!
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