Withdrawn Listing Letter Template
By Nathan Froelich
Use this withdrawn listing letter as a template to send to potential sellers in your market. Be sure to check your list for accuracy and remember to make your letter local. Be sure to give the lead many choices for communicating with you. The complete text for the letter is available below.
Different States and Locales have different interpretations for the term "Withdrawn Listing" check with your Brokerage or Legal counsel before sending this letter.
Creating your letter:
Choose the delivery methods above then enter your contact information into the appropriate forms, and also upload a company logo (optional). The system will use this information to automatically populate the letterhead and signature blocks.
In the "letter body" section, there's a selection of pre-written copy. All you have to do is finding the bracketed section of text—[its looks like this]—and change it to include the appropriate information about the neighborhood or city where you'll be sending the letter.. Once you're finished you can click the "proof" button to generate the letter, and then download the PDF version and print it on regular 8.5x11 paper.
What the letter says:
The entire text for the letter is available below. If you'd prefer to print it on your own letterhead you can copy and paste it into your own word processing program and make the necessary changes.
As an agent in [insert neighborhood/city/etc.], I study the market closely and watch which homes sell and which homes don't. I've noticed that you recently put your home on the market and it didn't sell. I realize there are many reasons homes don't sell, and one of those may have been that you simply decided not to move. If that is the case this letter may not be of interest to you. However, if you still want to move, I've provided some information below that might be useful.
I pride myself on taking an honest and consultative approach to selling your property. For example, If you were to list your home with me, I would share the following information that will help you sell your home.
As a seller you can control the following:
--The asking price of your home
--When you will allow showings
--The condition of your home
--Whether you want to sell
As a seller you cannot control the following:
--The number of motivated buyers in the market
I completely understand the stress of putting your home on the market. I pride myself on minimizing that stress by taking a very honest and comprehensive look at your situation and goals. If you are still considering moving I would like to offer you a no-obligation move analysis. A move analysis examines your overall goals, and then I give an honest opinion as to whether or not your goals are feasible.
I hope this letter finds you well, and please feel free to contact me at any time.
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