5 Behavior Chains to Increase Productivity

Many years ago, a stand-up comedian asked Jerry Seinfeld for his best practices to be a great comedian. The legendary comedian gave him a simple yet surprising response: “Don’t break the chain.”

Every January, Seinfeld hangs a large year-at-a-glance calendar up on his wall. Every day that he created new content he drew a large red X through that day. Eventually, those red X’s created a chain. A chain that has been going on for decades.

What chain will you create for your business (monthly, quarterly, or to close out the year?)

Here’s the chain the coaches at the 90-Day Sales participants use to commit to over the next 30-days:

Don’t Break the Chain (Pick One):

5/3/1/1 Outbound Sales Activities

  • 5 – Help List & Fight Club
  • 3 – New/Promoters/Advocates
  • 1 – Connectors
  • 1 – Other (People of Influence)

3/1 Marketing/Events Activities

  • 3 – Marketing Activities (don’t overcomplicate)
  • 1 – Showcase Event (Networking/Speaking/Advocate)

Daily/Weekly Planning & Activity Reporting

  • 30-Minutes on Sundays to plan for the week
  • 15-Minutes in the morning
  • 15-Minutes at the end of the day

Overcoming Obstacles

What must you be willing to sacrifice?

  • What got us here won’t get us there.
  • Sacrifice short-term pleasures for long-term gains.// What are you willing to sacrifice?// What aren’t you willing to sacrifice?
  • You have to want to do it.
  • There needs to be an internal motivation tied to purpose.

Accountability is a GOOD thing

  • 50% achieve if they plan on how to do it.
  • 65% achieve when they commit to someone they will do it.
  • 95% achieve if they have a specific accountability appointment with a person they’ve committed to.


  • What one thing/chain will you commit to for your business over the next 30-days?
  • Why will this one thing help take your business to the next level?
  • What obstacles will you overcome and sacrifices will you make?

About Bruce:

Dr. Bruce Lund has trained thousands of professionals all over the world. Dr. Bruce earned a Ph.D. in Human Performance at age 29 and became one of the youngest program directors in the Texas A&M University System. He was then recruited back into corporate America to help grow a multi-million-dollar sales and manager training company as head trainer and VP of Sales.

In 2017, Dr. Bruce moved from Nashville to Denver to launch 90-Day Sales Manager. Since that time, he has helped thousands of brand-new salespeople and mid-level producers become top-producers by adopting his 90-Day Selling System. Members of his community are 5x more likely to reach their sales goals, and 6x more productive in their daily activities.

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Book Dr. Bruce to Speak

Dr. Bruce is trusted as the official selling system for some of the most well-respected companies in the housing and banking industry including Homebot, BreakthroughBroker, and National MI. He has spoken on some of the largest stages in the country such as the Los Angeles Convention Center and New York City Marriot Marquis with some of the largest associations including Million Dollar Roundtable with over 65,000 members world-wide.

If you are a broker, team leader, or title producer looking for agent training then check out Dr. Bruce’s topics for your next event (special pricing if you mention Breakthrough Broker!)

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