
content and designs, and upgraded features such as:
Here you will find a curated collection of our top of the line marketing material available for the single-agent and teams. These templates are only available to BB Plus members, learn more here!
These colorful, professionally-designed property flyers can be customized with your own photos and descriptions.
Use these 11" X 17" brochures to market your luxury listings and tastefully impress buyers and sellers with these four-sided page-turners.
Whether you're marketing to renters or advertising a new listing, we've got the real estate postcard for you.
Looking to get more exposure for your real estate business, newest listing, or upcoming open house event? These customizable, professionally-designed door hangers are just what you need!
From marketing your open house event to capturing leads, having the proper open house marketing materials is essential.
Create beautiful looking graphics for your social media accounts using these templates. Once finished, effortlessly push them live on social media using our advanced Marketing Center.
Looking for an update, modern Listing or Buyer Presentations that knocks the socks right off your clients? You've come to the right place.
Market yourself before, during, and after the transaction to your clients by customizing these consumer-facing items!
Real estate newsletters are an invaluable marketing tool. That's why we've put together a few templates that you can use for free!
Whatever you need to communicate to your clients or prospects, we have a letter template just for you! Our templates contain carefully written direct mail copy that is both professional and efficient.
Realtor marketing is every bit as important as marketing your properties. Drum up new business by giving prospective clients the rundown of what makes you the best agent in your market.
Please make use of our free realtor marketing templates.
Looking for marketing material in Spanish? Look no further! Here you will find listing material, infographics, and checklists in Spanish.
Whether you're working with a new client or a seasoned homeowner, these helpful documents will provide the wow factor you're looking for and assist with all phases of the transaction.
Network like a boss when you use these business cards to promote your real estate business.
Are you looking for invitation flyers or a branded notepad? Find these items, plus so much more, right here!
Create eye-catching graphics for your social media feeds in minutes by choosing from these elite designs. Easily post to social with our Share to Facebook and Text-to-Self delivery options.
Check out the articles below to start your Facebook Advertising today!
Promote all phases of your listing on social media when you customize and share these eye-catching listing posts.
From Self-Promo to Looking to Downsize, there are various ways to generate leads in unconventional ways. Dig in to see more!
Everything from online events, closing day celebrations, birthdays, closings, and more! If you have a special occasion or event you want to share, find it here.
Get your name and brand on your social feeds when you share these creative posts to engage with family, friends, and clients.
Holidays are a great way to stay top of mind and let your sphere know you're always thinking about them. Share Christmas, Thanksgiving, 4th of July, and more on your social media feed.
Become a social media expert by using these tools, tips, and strategies.
Just barely scratched the surface with your current social media strategy? Get the most out of each social channel by applying the tips and tricks found in these how-to tutorials and articles.
Blogs are a great way to educate your sphere on a variety of topics. We've done the heavy lifting for you. Simply copy and paste the content and images to your website or social feed.
Having a real estate business plan is essential to the growth of any agent or agency. Make this your best year ever by planning for success and taking action.
If you are a new real estate agent, let us be your online mentor. Below you'll find tips and tools to help you kick-start your business and set you on the path to success.
There are a lot of numbers to keep track of in this business and a lot of real estate accounting software out there. We'll help you make sense of it all.
Looking for a real estate company to team up with? Our company analyzer tool will help you determine which one is the best fit for you!
Make sure nothing gets lost in the shuffle. Our checklists will help you keep track of all the important tasks you need to complete in a real estate transaction.
Need new ideas for overcoming objections and vetting new contacts? Check out some of Breakthrough Broker's best practices for prospecting.
Check out the articles below to start your Facebook Advertising today!
Learn the best practices and strategies for generating business from referrals.
From marketing your open house event to capturing leads, having the proper open house strategies and tactics in place is a must. Make the most of your event with these inspirational ideas and need-to-knows.
Ready to up your online lead generation game? Breakthrough Broker has lined up our top resources to help you learn how utilize different online platforms to bring in more potential clients.
Ready to learn which CRM you should use for your business and how to use it most effectively? You've come to the right place!
Let Breakthrough Broker guide you as you learn how to use photos and videos to market your real estate business.
Email marketing just got a whole lot easier with our tips and tutorials below!
We'll cover online strategies, tools, platforms, and more in our how-to series to help you grow your real estate business.
We'll help you sort through all the products and resources on the market today and help you choose the best ones for your real estate business.
Missed one of our monthly webinars? No to worry. Here you will find all of our on-demand webinars ranging from Tech Tips for Success to Instagram Best Practices. Enjoy!
The real estate industry can get stressful at times, but you aren't in this alone. Let our Breakthrough Broker team help you get your motivation back with these resources!
Want to amp up your daily productivity? Check out our top tips and advice for managing your busy schedule and large workload.
Check out these great tips we've complied to help you improve your sales chops. Be sure to let us know if you've got a great idea for a sales article or tip.
We have interviewed experts in the real estate industry to help you gather insider information on how to become a power agent in your own right.
We want to help you be the best leader you can be! We welcome input and ideas regarding brokerage management, so be sure to email Support@BreakthroughBroker.com to tell us how we can further your success.
We'll review the latest books in the industry and point you towards the best reads out there. Check out our current reviews below!
Keep an eye out for Breakthrough Broker's top advice on lead generation techniques, customer service, agent relations, networking, and more.
What if working with just 20 people could produce 40 transactions a year? Sound impossible? Not necessarily ... if you know who your “Golden Geese" referral partners are!
Think about it. If you have 20 really good clients (aka: “golden geese") who refer you to four people a year, and half of those transactions actually close, you would have 40 deals in a year from focusing on those 20 “golden geese." Your sphere of influence list is, quite possibly, the best source of business for real estate agents. It can also be the source that is easily neglected.
Here are 7 simple ideas for maintaining and growing your sphere of influence:
I know this seems like a “no-brainer," but I can't tell you the number of people I meet on a regular basis that do not have one system for tracking past clients, current clients, and other people who would be a part of their sphere of influence. There are super simple systems like index cards on a ring (maybe a little old-fashioned, but if it works, go for it) and database programs like ACT, Top Producer, or Outlook. Figure out a way to “classify" people in your sphere of influence (an easy, straightforward system is best) and implement it immediately. Then, review it monthly to make sure you've added new people you've met and updated information when people close a transaction.
Your golden geese are your “raving fans." They are the people who, without blinking twice, immediately tell their friends to call YOU to buy or sell real estate. Once you identify your golden geese (you need to know who they are), make sure to “take care of them." And be honest with yourself--most people do not have 200 golden geese on their list!
Every company or person you write a check to is someone who should be on your sphere of influence list. After all, you are helping their business to succeed, why wouldn't you want to ask them to help your business succeed? Ensure people you do business with know that you sell real estate and can assist them. Additionally, put your best affiliate partners on your list. When I worked at a title company, I never received specific marketing items from any of the real estate agents we worked with in the company. Don't forget your affiliates-they may be some of your best referral sources!
When attending a networking event, the goal shouldn't be to meet everyone in the room and “collect cards." Spend time visiting with several people one-on-one and really getting to know them. After you feel you have established a connection, ask for their business card and then send them a personal note to follow-up with them after the event. Adding them to your sphere of influence will feel more genuine if you have made an authentic connection.
On a regular basis, check your social media sources to see if anyone you are “friends" or “connected" with on social media should be receiving your marketing pieces through your marketing plan. Oftentimes, we are connecting with these individuals electronically but they are not receiving regular emails, direct mail or pop by's from us because they're not on our “official" sphere of influence list.
If you're wondering where you might meet new people to add to your sphere of influence list, consider some of these ideas: a) volunteer on a regular basis in the community or at a school, b) attend a networking event sponsored by your local Chamber, c) visit new businesses in the community to welcome them to our area (“gatekeepers" are great people to add to sphere of influence lists), d) join a service club, or e) attend a training/education event and shake some hands while you are there. You won't meet a lot of “new" people in your own office waiting for the phone to ring-you've got to get out there and establish relationships with people in order to grow your list!
When you meet someone, ensure you have all of their pertinent information to add them to your database list. And then, actually add them! So many people encounter prospects or new contacts and don't take the time to actually add them to their database list. Lots of business is lost this way. While I'm not suggesting you should just add the entire phone book or church directory to your database, I am encouraging you to attentively add individuals to your list with whom you want to be connected!
Working with people who already know, trust and like you is one of the primary goals in this business we call “real estate." The bottom line reason we want to work with people who know, trust and like us is because they refer others to us for business. A strong sphere of influence list is the key to a long-lasting referral based business.
A big thanks to Chalice Springfield of Sears Real Estate for submitting this content!
Chalice started at Sears Real Estate when she answered an ad to work in the mailroom on the job board at the University of Northern Colorado. She was just 19 years old and seeking employment to help put her through college. After earning her bachelor's degree at UNC, while working full-time at Sears Real Estate, she jumped into the world of real estate where she would find herself some 20 years later. Today, she is delighted to be the CEO/Managing Broker of Sears Real Estate. Chalice has sold real estate, worked in the mortgage and title industries, and currently manages almost 50 people (she calls it “herding cats").
Below are just a few of the useful tools and strategies that you will have access to.