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6 Reasons to Own a Home


Consumer Content 6 Reasons to Own A Home
In addition to the obvious reasons for owning a home, here are six key benefits of homeownership that can help spark a conversation with buyer prospects. Customize this document with your branding, then print several copies to take with you to open houses, first-time buyer seminars, meetings with prospects, and buyer events!
Buyer Road Map




Brand this document, along with our Home Buying Roadmap, Buyer's Questionnaire, and House Hunting Checklist, to approach buyers with an arsenal of information they can use to simplify their home search.

Below is a copy of the text within this document.

Happiness - The feeling of owning your own home is unmatched. You can fix it up, make it your own, get a dog, or plant a tree if you want. Doesn't that sound exciting!

Tax Savings - The government rewards homeowners by providing excellent tax benefits. The interest paid on your mortgage and other home-related expenses can generally be deducted from your income.

Appreciation - Home values have a well-documented history of going up over time. This increase becomes equity you can benefit from when you refinance or sell.

Equity - Renting has often been compared to paying 100% interest, but when you own a home and a mortgage is in place, a portion of your payment goes toward the principal balance on your loan. This builds your equity and acts as a savings account.

Roots - People who own rather than rent stay in their homes 4 times longer. This provides an opportunity to get to know your neighbors and connect with your local community.

Education - Research shows children of homeowners earn higher test scores and graduate at a higher percentage than those of renters.