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How Attractive is Your Brand?


By: Bruce Lund




We all want success, and we wanted it yesterday. The reality is growing a brand, especially when new, takes time, consistency, and discipline.

Did you know motivated buyers use the first person they talk to in real estate 67 percent of the time? This is marketing 101. The number one challenge for all agents is overcoming obscurity. It’s not that you aren’t good at what you do. It’s that not enough people know it yet.

It’s easy to become frustrated when we see people around us having major success, while we are just struggling to get momentum. Don’t make the mistake of comparing yourself to those who have several years more experience. Instead, remember this: You are competing against your own potential every day.

When I moved to Denver not knowing a single person to launch my business, I struggled for my first 6 months. I became frustrated as I compared myself to coaching programs who had 20+ years of experience on me.

I had to remind myself that I’m competing against my own potential. So, I developed an entrepreneur evaluation to measure my progress each month based on 10 ingredients of people of influence.

I had to remind myself, “to attract other people I must become more attractive as a business.” Don’t wish it were easier. Wish you were better (Jim Rohn).

Download our entrepreneur evaluation to help your business become more attractive.


Download your FREE 90-Day Sales Plan

About Bruce Lund:

Dr. Bruce Lund has trained thousands of professionals all over the country. Bruce earned a PhD in Human Performance, and prides himself on having the heart of a teacher as a former professor in the Texas A&M system. For the past five years he’s focused his attention solely on helping individuals working in commoditized industries differentiate through entrepreneur and sales coaching. 90-Day Sales Manager is one of the fastest growing training programs for solopreneurs. Get FREE access to our Sales Plan and Selling System HERE.

Library Page:

90-Day Sales Manager™ is a sales onboarding and entrepreneur training program for producers of all levels in real estate. Due to daily accountability, weekly benchmarks, and monthly evaluations, their program has been described as the P90X of sales training. Graduates of the program consistently have their “best months ever” during and immediately after completion.

Founder and director, Dr. Bruce Lund, has partnered with Breakthrough Broker to give BB agents the same great information found in this program but in mini sessions and with work-along steps. By working through the weekly videos and steps in the 90-Day Sales Manager library, you will gain the confidence needed to establish realistic goals, exceed your monthly benchmarks, and keep your pipeline full for months to come! Get access to our $15 KICKSTART program HERE and receive our planner for FREE.

More about 90-Day Sales Manager

The 90-Day Sales Manager program has 300+ organized training videos tied to daily sales content and exercises. It is quickly being recognized as the most robust, systematic training for agents all over the country. The program combines daily virtual training videos with weekly LIVE group sessions either online or in-person. Come join our fast-growing community of entrepreneurs. If you’re ready to take the 90-Day Sales Challenge get immediate access HERE.