Lead Generation with Brian Gubernick

Do you remember when you joined your first brokerage and were instructed to bring a list of 20 contacts with you? The managing or lead broker suggested you do this so you could build a business based on relationships. Working with people you know and trust is a great practice in your rookie years; however, what do you do when you're ready to expand your lead sources outside your comfort zone?

In this video, Metrix coach Brian Gubernick discusses what it means to have a transactional business rather than a relational one. He also dives into lead generation strategies his top producing team uses and how you can begin to implement these into your business today.

Core concepts include:

  • The benefits of starting out with relational transactions.
  • When and why to turn your business into a transactional business.
  • Top strategies for transactional lead generation, including cold calling, pay per click leads, and door knocking.

To get additional information on transactional vs. relational transactions from Brian, click here!

Learn more about the Metrix Coaching and Training program HERE.

About Brian Gubernick: In 2007, Brian Gubernick launched his real estate sales career in joining Keller Williams Realty and co-founding his team, Homehelper Consultants. From its inception, HhC experienced a great deal of success, specializing in assisting homeowners in financial distress. From 2009 to 2011, Brian was ranked #1 in the Office, top 10 in Keller Williams' Southwest Region (over 3,000 agents), and top 100 in the nation. Brian expanded Homehelper Consultants to Bellevue, WA in April 2011 and Portland, OR in February 2013. In November 2013, Brian and HhC extended its footprint to Oakland County, MI, and Las Vegas, NV. Homehelper Consultants is one of Keller Williams Realty's top producing teams in the world and was the 2015 recipient of Keller Williams' Innovator Award, awarded to the company's top performing "Expansion" team. The team has also been recognized by Real Trends/Wall St. Journal as one of the nation's top 250 producing teams (out of 1.2 million Realtors) for the past 3 consecutive years.

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