Sphere of Influence (SOI) Marketing



What is SOI marketing? Sphere of influence. Your sphere might possibly be one of the most important marketing segments you have. That's why having a marketing strategy that keeps you and your business in front of them is essential.

In this short video, Metrix coach Brian Gubernick explains the various ways you can interact with your sphere and the importance of doing so every 17 to 21 days. For his team, frequency and consistency triumph content all day, every day.

Core concepts include:

  • Why asking, "Do you know anyone who wants to buy or sell real estate?" is an ineffective way to communicate with your sphere.
  • What a good SOI campaign looks like.
  • Strategies for developing your SOI marketing campaign, including the various channels you can use.

To learn more about SOI marketing from Brian, click here!

Learn more about the Metrix Coaching and Training program HERE.

About Brian Gubernick: In 2007, Brian Gubernick launched his real estate sales career in joining Keller Williams Realty and co-founding his team, Homehelper Consultants. From its inception, HhC experienced a great deal of success, specializing in assisting homeowners in financial distress. From 2009 to 2011, Brian was ranked #1 in the Office, top 10 in Keller Williams' Southwest Region (over 3,000 agents), and top 100 in the nation. Brian expanded Homehelper Consultants to Bellevue, WA in April 2011 and Portland, OR in February 2013. In November 2013, Brian and HhC extended its footprint to Oakland County, MI, and Las Vegas, NV. Homehelper Consultants is one of Keller Williams Realty's top producing teams in the world and was the 2015 recipient of Keller Williams' Innovator Award, awarded to the company's top performing "Expansion" team. The team has also been recognized by Real Trends/Wall St. Journal as one of the nation's top 250 producing teams (out of 1.2 million Realtors) for the past 3 consecutive years.

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A guide to your advanced real estate marketing tool kit.
Click through the menu on that left to see all the incredible perks of your BB Plus membership, as well as tutorials for using them to save more time and sell more homes.
MLS Lookup
Automated Postcard Campaigns
Social Posts
Team Designs
Preset Brand Color
Headshot Library
Other BB Plus Benefits
Using MLS Lookup
Create marketing for your listing in seconds
  1. Find a marketing template you love.
  2. Enter your listing’s MLS number in the left sidebar.
  3. Watch as your listing’s information and photos instantly populate the item.
  1. Double check for accuracy.
  2. Download for free, share on social media, or use our printing and shipping services.
  3. Create marketing for your listing in seconds.
Select a template and try the MLS Lookup!
Using Automated Postcard Campaigns
Take care of your sphere marketing for the year with just a few clicks.
  1. Choose a postcard set.
  2. Customize your postcards with your information and special message.
  3. Upload your contacts’ addresses or purchase a mailing list.
  1. Purchase your direct mail campaign.
  2. Sit back and relax! Each postcard will be automatically sent at the right time throughout the year.
Create your Automated Postcard Campaign!
Setting up team and two-agent branding
Market as a team.
  1. Visit your BB Plus profile using the waffle icon in the top right corner.
  2. Upload your teammate or team’s information, headshot, and logo.
  3. Open your desired marketing template and select two-agent or team in the left sidebar.
  1. Whatch your teammate or team's information instantly populate the item.
Try team branding by editing a template!
Selecting your preset brand color
Say good bye to “Frankenstein” marketing.
  1. Visit your BB Plus profile using the waffle icon in the top right corner.
  2. Click the Edit Primary Brand Color widget.
  3. Select your brand color with the color picker or enter the Hexcode and click Select.
  1. Moving forward, every customizable marketing template you edit will automatically load with your brand color.
Using your headshot and logo library
Put your best look forward.
  1. Visit your BB Plus profile using the waffle icon in the to pright corner.
  2. Upload additional headshots and logos.
  3. Click Update to save changes.
  1. Edit your favorite marketing template and click on the headshot or logo image slot to pull up your library of images and select.
Other BB Plus Benefits
Premium Designs & Content
Eye-catching, exclusive marketing material and print collateral branded for you.
Unlimited Downloads
Every standard & premium content piece downloaded as much as you.
10% Off Print Orders
Receive 10% off all print orders, including our direct mail services.