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Text-only newsletter stories for Issue 7 Vl. 6


Feel free to use these stories in your own newsletter designs. If you want to use a completed newsletter template, check out the latest issues of Hometalk and Real Estate Advisor. If you want to use a completely editable newsletter template, please see the News & Views template.


Headline: Take 5: How to Vet an Offer

Many sellers may be tempted to select the highest offer they receive, but there are several other factors to consider. Here are five areas important to evaluate.

  1. Down payment. The size of the down payment should be heavily considered when comparing offers. It is often tied to the size of the loan the buyer is taking out and a larger one indicates higher financial stability.
  2. Earnest money deposit. The EMD is the sum of cash the buyer is willing to put up when the sales agreement is signed to show their high level of interest in purchasing the home. If they back out of the transaction without a good reason, the seller typical keeps it, and if the sale goes through, it typically goes towards their down payment.
  3. Contingencies. Contingencies are standard for most offers and outline the evaluations and appraisals that need to be completed before the sale is final, such as financing, appraisal, sale of current home, title, and home inspection. The fewer contingences, the higher the chance of reaching the closing table.
  4. All-cash offer. Not only does putting down an all-cash offer boost the likelihood of loan approval, but the buyer will not need an appraisal or financing contingency, reducing the chance of the sale falling through.
  5. Closing date. Consideration of the closing date differs for each seller. For example, if you have already purchased a new home, you may want to close quickly. But, if you are waiting on the money from the sale to start house hunting, you may be okay with a slower settlement.

Headline: Maximizing Your Outdoor Space

You’ve found the perfect home and it has everything you’ve ever dreamed of. Spacious, modern kitchen. Gloriously open floor plan. Giant bedrooms. Great location and neighborhood. The only downside is the backyard is slightly smaller than you’d hoped. But no reason to stress. There are many ways you can optimize your outdoor space to make it feel much larger! Check out our favorites below.

Separate Your Space

Breaking up your outdoor area into separate spaces or nooks can help make your backyard feel larger. Place items like planters, small walls, or outdoor light fixtures in between the spaces or separate them by installing different ground surfaces, such as decking, gravel, grass, and concrete.

Use Plants Creatively

Place plants throughout your backyard to help open up the space. Use plants with larger leaves to create depth, place warm-colored plants, such as red, yellow, or orange, near the front or in the center of the yard to catch attention, or install a trellis or plant taller plants to draw the eye upwards.

Incorporate Strategic Decor

Use big structures like pergolas and arbors to frame your outdoor space and give it a grander feel. Add a large sculpture or water fixture in the center or towards the back of the yard as a focal point, then arrange your furniture around it. Finally, hang large mirrors with steel, stone, or wooden frames to reflect light and trick the eye.

By using these techniques and more, you can alter perception and make your small yard feel like the large one of your dreams.


Headline: Pick the Best Listing Agent for You

Selling your home can be an exciting, but stressful time. Luckily you are not alone in this process. Finding the right listing agent is key to having a successful, smooth experience. Your listing agent will help you price and market your home, negotiate with home buyers, and walk you through home inspection and closing. You want to find someone who has your best interest in mind and is knowledgeable and experienced. Select an agent about six to eight weeks before putting your home on the market. Ask friends and family for recommendations, do thorough review searches online, and conduct in-depth interviews with several agents before making a final decision. During each interview, make sure you clearly state your goals for the sale and what you are looking for in an agent. To help you pick the best agent for you, here’s what you should consider.

  • Are they a full-time agent?
  • How many years have they been a listing agent?
  • Have they sold any homes in your neighborhood in the past year?
  • What types of homes/properties do they normally list?
  • What is their process for marketing homes?
  • What does an open house event look like for them?
  • Will you be working with the same individual throughout the process or will it be a team?
  • What is their level of responsiveness?
  • What is their average sold-to-list timeline?
  • How many listings are they managing right now?
  • What will be expected from you throughout the process?
  • What is their fee?
  • Can you talk to one of their previous clients?

Using this criteria, you can narrow down your options and find the right fit for you!


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