
content and designs, and upgraded features such as:
Here you will find a curated collection of our top of the line marketing material available for the single-agent and teams. These templates are only available to BB Plus members, learn more here!
These colorful, professionally-designed property flyers can be customized with your own photos and descriptions.
Use these 11" X 17" brochures to market your luxury listings and tastefully impress buyers and sellers with these four-sided page-turners.
Whether you're marketing to renters or advertising a new listing, we've got the real estate postcard for you.
Looking to get more exposure for your real estate business, newest listing, or upcoming open house event? These customizable, professionally-designed door hangers are just what you need!
From marketing your open house event to capturing leads, having the proper open house marketing materials is essential.
Create beautiful looking graphics for your social media accounts using these templates. Once finished, effortlessly push them live on social media using our advanced Marketing Center.
Looking for an update, modern Listing or Buyer Presentations that knocks the socks right off your clients? You've come to the right place.
Market yourself before, during, and after the transaction to your clients by customizing these consumer-facing items!
Real estate newsletters are an invaluable marketing tool. That's why we've put together a few templates that you can use for free!
Whatever you need to communicate to your clients or prospects, we have a letter template just for you! Our templates contain carefully written direct mail copy that is both professional and efficient.
Realtor marketing is every bit as important as marketing your properties. Drum up new business by giving prospective clients the rundown of what makes you the best agent in your market.
Please make use of our free realtor marketing templates.
Looking for marketing material in Spanish? Look no further! Here you will find listing material, infographics, and checklists in Spanish.
Whether you're working with a new client or a seasoned homeowner, these helpful documents will provide the wow factor you're looking for and assist with all phases of the transaction.
Network like a boss when you use these business cards to promote your real estate business.
Are you looking for invitation flyers or a branded notepad? Find these items, plus so much more, right here!
Create eye-catching graphics for your social media feeds in minutes by choosing from these elite designs. Easily post to social with our Share to Facebook and Text-to-Self delivery options.
Check out the articles below to start your Facebook Advertising today!
Promote all phases of your listing on social media when you customize and share these eye-catching listing posts.
From Self-Promo to Looking to Downsize, there are various ways to generate leads in unconventional ways. Dig in to see more!
Everything from online events, closing day celebrations, birthdays, closings, and more! If you have a special occasion or event you want to share, find it here.
Get your name and brand on your social feeds when you share these creative posts to engage with family, friends, and clients.
Holidays are a great way to stay top of mind and let your sphere know you're always thinking about them. Share Christmas, Thanksgiving, 4th of July, and more on your social media feed.
Become a social media expert by using these tools, tips, and strategies.
Just barely scratched the surface with your current social media strategy? Get the most out of each social channel by applying the tips and tricks found in these how-to tutorials and articles.
Blogs are a great way to educate your sphere on a variety of topics. We've done the heavy lifting for you. Simply copy and paste the content and images to your website or social feed.
Having a real estate business plan is essential to the growth of any agent or agency. Make this your best year ever by planning for success and taking action.
If you are a new real estate agent, let us be your online mentor. Below you'll find tips and tools to help you kick-start your business and set you on the path to success.
There are a lot of numbers to keep track of in this business and a lot of real estate accounting software out there. We'll help you make sense of it all.
Looking for a real estate company to team up with? Our company analyzer tool will help you determine which one is the best fit for you!
Make sure nothing gets lost in the shuffle. Our checklists will help you keep track of all the important tasks you need to complete in a real estate transaction.
Need new ideas for overcoming objections and vetting new contacts? Check out some of Breakthrough Broker's best practices for prospecting.
Check out the articles below to start your Facebook Advertising today!
Learn the best practices and strategies for generating business from referrals.
From marketing your open house event to capturing leads, having the proper open house strategies and tactics in place is a must. Make the most of your event with these inspirational ideas and need-to-knows.
Ready to up your online lead generation game? Breakthrough Broker has lined up our top resources to help you learn how utilize different online platforms to bring in more potential clients.
Ready to learn which CRM you should use for your business and how to use it most effectively? You've come to the right place!
Let Breakthrough Broker guide you as you learn how to use photos and videos to market your real estate business.
Email marketing just got a whole lot easier with our tips and tutorials below!
We'll cover online strategies, tools, platforms, and more in our how-to series to help you grow your real estate business.
We'll help you sort through all the products and resources on the market today and help you choose the best ones for your real estate business.
Missed one of our monthly webinars? No to worry. Here you will find all of our on-demand webinars ranging from Tech Tips for Success to Instagram Best Practices. Enjoy!
The real estate industry can get stressful at times, but you aren't in this alone. Let our Breakthrough Broker team help you get your motivation back with these resources!
Want to amp up your daily productivity? Check out our top tips and advice for managing your busy schedule and large workload.
Check out these great tips we've complied to help you improve your sales chops. Be sure to let us know if you've got a great idea for a sales article or tip.
We have interviewed experts in the real estate industry to help you gather insider information on how to become a power agent in your own right.
We want to help you be the best leader you can be! We welcome input and ideas regarding brokerage management, so be sure to email Support@BreakthroughBroker.com to tell us how we can further your success.
We'll review the latest books in the industry and point you towards the best reads out there. Check out our current reviews below!
Keep an eye out for Breakthrough Broker's top advice on lead generation techniques, customer service, agent relations, networking, and more.
Using Facebook: Choosing the Right Marketing Objectives
Calling all Facebook advertisers! Facebook marketing strategist Travis Thom is here to make sure you design a unique ad campaign and select the right objective to reach your target audience every single time. In this step-by-step guide, Travis dives into what objectives are offered and how each one can help catch the right eyes on Facebook. Whether it’s your first attempt at launching a Facebook Marketing Campaign or your 50th, you’re sure to walk away with top strategies to get the most out of advertising.
To start setting up your Facebook Marketing Campaign, follow the below steps. Then watch Travis’ video to choose the right objective to reach your goal.
From your Facebook Business Account, open Manage Ads. Create a New Campaign inside the Ads Manager tab. Choose Objective.
Awareness
Brand awareness or reach in this category is known as Cost Per Mille (CPM) and is very similar to blanket marketing. Your goal is to get the word out to as many people as possible. These types of campaigns are best for getting your brand name or image out there, not the best option if you’re looking for a high click-through-rate. In a nutshell, this is designed to reach a broad audience and increase awareness for your brand.
Consideration
Traffic, engagement, app installs, video views, and lead generation is all considered Optimized Cost Per Mille (OCPM). OCPM is built to deliver results based on a specific action (and best prospects that will take that action) on your ad campaign. Because Facebook has such deep insight into audience data, such as knowing what you like and dislike, they aggregate that data to narrow down and target the right audience. This is where the Facebook algorithm really comes into play.
This Facebook marketing objective helps you find the best prospects to interact with your ad and directs that traffic to an existing landing page or website. It helps you optimize your ad to capture your audience and encourage more likes, shares, and comments. If you’re an app developer, you can select this objective to help you boost your number of app installs. Or, if your goal is to gain impressions for a video campaign and then retarget those people, you can do so with this option. Finally, select this objective if you are focused on lead generation. Create a lead ad or mini landing page to direct traffic to right inside Facebook.
Conversion
Conversions allow you to tap into your audience and encourage them to take specific action by using a standard or custom event you may have created on a website. This is a very robust marketing objective and it’s typically used for an audience of over 150,000. There has to be enough data and a pixel to feed that information from the website back to Facebook.
The product catalog sales category is generally used for dynamic ads and works well if you target customers who have browsed through your catalog before, but have not purchased an item.
Finally, the store visits objective is used to retarget people to physically visit a certain area or business, such as a brick-and-mortar brokerage or title company.
Breakthrough Broker would like to thank Travis Thom of Elevated REM for so much value and insight he brings!
If you would like to connect with Travis one-on-one click here.
Follow Travis on social!
Say hello to growth, high ROI on your marketing spend, and new reach when you learn first-hand from Travis by joining his Facebook coaching program. Explore more here!
Below are just a few of the useful tools and strategies that you will have access to.