Expired Listing Letter Template
Customize this template and send it to potential sellers
By Nathan Froelich
Use this expired listing letter as a template to send to potential sellers in your market. Be sure to check your list for accuracy and remember to make your letter local. Be sure to give the lead many choices for communicating with you.
Creating your letter:
Enter your contact information into the appropriate forms, and also upload a company logo (optional). The system will use this information to automatically populate the letterhead and signature blocks.
In the "letter body" section, there's a selection of pre-written copy. All you have to do is finding the bracketed section of text—[its looks like this]—and change it to include the appropriate information about the neighborhood or city where you'll be sending the letter.. Once you're finished you can click the "proof" button to generate the letter, and then download the PDF version and print it on regular 8.5x11 paper.
What this letter says:
As an agent in [insert neighborhood/city/etc.], I study the market closely and track the homes that sold and the homes that, unfortunately, did not sell. I noticed that you put your home on the market and it didn't sell. I realize there are many reasons homes don't sell, and one of those may have been that you simply decided not to move. If that is the case, this letter may not be of interest to you. However, if you still want to move, here is some information that may be useful:
Last year homes in the [insert neighborhood/city/etc.] sold for an average of [insert percentage]% of asking price. Many of my clients are surprised to learn homes are selling for asking price and often times even more than asking price.
Why might now be the time to sell? According to the National Association of Realtors as of November 2016, home prices have risen 6.8% compared to the same time last year. Additionally, as of November 2016 there was a 4.3 month supply of homes available for sale; this is below the 6 month supply that many real estate professionals consider normal.
As a real estate professional, I completely understand the stress of putting your home on the market. I pride myself on minimizing that stress by taking a very honest and comprehensive look at your situation and goals. If you are still considering moving I would like to offer you a no-obligation move analysis that examines your overall goals. I will then give you an honest opinion as to whether or not your goals are feasible.
I hope this letter finds you well, and please feel free to contact me at any time.
[Insert Your Name]
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