Use this expired listing letter as a template to send to potential sellers in your market. Be sure to check your list for accuracy and remember to make your letter local. Be sure to give the lead many choices for communicating with you.
Enter your contact information into the appropriate forms, and also upload a company logo (optional). The system will use this information to automatically populate the letterhead and signature blocks.
In the "letter body" section, there's a selection of pre-written copy. All you have to do is finding the bracketed section of text—[its looks like this]—and change it to include the appropriate information about the neighborhood or city where you'll be sending the letter.. Once you're finished you can click the "proof" button to generate the letter, and then download the PDF version and print it on regular 8.5x11 paper.
The entire text for the letter is available below. If you'd prefer to print it on your own letterhead you can copy and paste it into your own word processing program and make the necessary changes.
As an agent in [insert neighborhood/city/etc.] I study the market closely and watch which homes sell and which homes don't. I've noticed that you put your home on the market and it didn't sell. I realize there are many reasons homes don't sell, and one of those may have been that you simply decided not to move. If that is the case this letter may not be of interest to you. However, if you still want to move, here is some information that may be useful:
Last year homes in the [insert neighborhood/city/etc.] sold for an average of [insert percentage]% of asking price. Many of my clients are surprised at how high this number is, and I explain that buyers are shopping for the best priced home in their price range. Once they have found that home, they are usually willing to pay close to asking price, even if they start lower. The overpriced homes can't compete with a similar home that is priced well, therefore an offer never comes in.
Why might now be the time to sell? According to the National Association of Realtors inventory of available homes has decreased 11.1 percent from November of 2014 to December of 2014. In December 2014 there was a 4.4 month supply of homes, this is below the 6 month supply that many real estate professionals consider normal.
Additionally the National Association for Realtors reported that single family home prices nationwide are 6.0 percent higher in December 2014 than December 2013.
As a real estate professional I completely understand the stress of putting your home on the market. I pride myself on minimizing that stress by taking a very honest and comprehensive look at your situation and goals. If you are still considering moving I would like to offer you a no-obligation move analysis. A move analysis examines your overall goals, and then I give you an honest opinion as to whether or not your goals are feasible.
I hope this letter finds you well, and please feel free to contact me at any time.
[Insert Your Name]
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