Low Inventory Prospecting Letter


This letter can be a useful tool to prospect for new listings in areas where the market is heating up but inventory is limited. Keep in mind that the more specific you can be to the homeowners' area, the better this letter will work.

This letter is similar to our Magic Letter, but without the need to have a specific buyer for the area. With that in mind it is still important to be honest and only prospect areas which have low inventory which you have researched.

Creating your letter: Click here to get started

Enter your contact information into the appropriate forms, and also upload a company logo (optional). The system will use this information to automatically populate the letterhead and signature blocks.

In the "letter body" section there's a selection of pre-written copy. All you have to do is finding the bracketed section of text—[it looks like this]—and change it to include the appropriate information about the area where you'll be sending the letter. Once you're finished you can click the "proof" button to generate the letter, and then download the PDF version and print it on regular 8.5x11 paper.

What this letter says

The entire text for the letter is available below. If you'd prefer to print it on your own letterhead you can copy and paste it into your own word processing program and make the necessary changes.

Dear [Insert Buyer Names],

The real estate market has been a little challenging for the last few years. Many homeowners who considered moving felt the market was too uncertain, and many of us have been waiting it out. As a real estate professional, I’m thrilled to report a positive outlook for those who are thinking about selling.

Here are some stats:

-According to the National Association of Realtors inventory of available homes has decreased 11.1 percent from November of 2014 to December of 2014. In December 2014 there was a 4.4 month supply of homes, this is below the 6 month supply that many real estate professionals consider normal.

-Conversely according to the National Association of Realtors, national home sales rose 2.4 percent in December from November.

-Additionally the National Association for Realtors reported that single family home prices nationwide are 6.0 percent higher in December 2014 than December 2013.

I am sharing this information with you because inventory in [city or neighborhood] is low, and I am hearing from agents and prospective buyers that they just can’t find what they are looking for.

If you've thought about selling please give me a call. I’d love to visit with you for a no obligation and no pressure consultation.


[Insert Your Name]


Comments (3)

Thank You

Good idea and great prospecting letter. Thanks!

Posted by Cindy Szponder on June 27, 2012 | 10:49 AM

Nice letter, appropriate for the current market.

Great letter, very appropriate for the current market conditions.

Posted by Kathy Torline on January 21, 2013 | 8:25 AM

Thanks Kathy

Let us know how it works for you. Send us a message if there are any other letters we could get out that would help in your market.

Posted by Breakthrough Broker on January 22, 2013 | 7:31 AM

Another letter Idea

Thanks for the letters. A FISBO letter would be helpful also.

Posted by Michelle on March 4, 2013 | 9:45 AM