Low Inventory Prospecting Letter
By Nathan Froelich
This letter can be a useful tool to prospect for new listings in areas where the market is heating up but inventory is limited. Keep in mind that the more specific you can be to the homeowners' area, the better this letter will work.
This letter is similar to our Magic Letter, but without the need to have a specific buyer for the area. With that in mind it is still important to be honest and only prospect areas which have low inventory which you have researched.
Creating your letter:
Enter your contact information into the appropriate forms, and also upload a company logo (optional). The system will use this information to automatically populate the letterhead and signature blocks.
In the "letter body" section there's a selection of pre-written copy. All you have to do is finding the bracketed section of text—[it looks like this]—and change it to include the appropriate information about the area where you'll be sending the letter. Once you're finished you can click the "proof" button to generate the letter, and then download the PDF version and print it on regular 8.5x11 paper.
What this letter says:
The entire text for the letter is available below. If you'd prefer to print it on your own letterhead you can copy and paste it into your own word processing program and make the necessary changes.
There is a good chance you've been hearing about the hot the real estate market. Like many homeowners you might be considering a move but you've been waiting for the right time. As a real estate professional I'm thrilled to report a positive outlook for those who are thinking about selling.
Below are statistics that indicate it may be a sellers market.
- According to the National Association of Realtors inventory of available homes has decreased 7.1% from January 2016 to January 2017. In January of 2017 there was a 3.6 month supply of homes, this is below the 6 month supply that many real estate professionals consider normal.
- The number of homes sold according to the National Associations of Realtors was 15.4% percent higher in January 2016 to January 2017, this dramatic increase in sales signifies a hot real estate market. Additionally the number of homes for sale during the same time period is 8% lower. Fewer homes for sale generally indicates a sellers market.
- Additionally the National Associations of Realtors reported that single family home prices nationwide have risen 7.1% from January 2016 to January 2017.
I am sharing this information with you because inventory in [city or neighborhood] is low, and I am hearing from agents and prospective buyers that they just can't find what they are looking for.
If you've thought about selling please give me a call. I'd love to visit with you for a no obligation and no pressure consultation.
[Insert Your Name]
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