Low Inventory Prospecting Letter

Low Inventory Prospecting Letter
This letter can be a useful tool to prospect for new listings in areas where the market is heating up but inventory is limited. Keep in mind that the more specific you can be to the homeowners' area, the better this letter will work.
Real estate letter

This letter is similar to our Magic Letter, but without the need to have a specific buyer for the area. With that in mind it is still important to be honest and only prospect areas which have low inventory which you have researched.

Creating your letter:

Enter your contact information into the appropriate forms, and also upload a company logo (optional). The system will use this information to automatically populate the letterhead and signature blocks.

In the "letter body" section there's a selection of pre-written copy. All you have to do is finding the bracketed section of text—[it looks like this]—and change it to include the appropriate information about the area where you'll be sending the letter.

What this letter says:

The entire text for the letter is available below. If you'd prefer to print it on your own letterhead you can copy and paste it into your own word processing program and make the necessary changes.

Dear Homeowner,

There is a good chance you've been hearing about how hot the real estate market is. Like many homeowners, you might be considering a move but you've been waiting for the right time. As a real estate professional, I'm thrilled to report a positive outlook for those who are thinking about selling.

Below are statistics that indicate it may be a seller's market.

- According to the National Association of Realtors, inventory of available homes has decreased 11.1% from December 2016 to December 2017. In December of 2017, there was a 3.2 month supply of homes, this is well below the 6 month supply that many real estate professionals consider normal, fewer homes for sale generally indicates a seller's market.

- The number of homes sold according to the National Association of Realtors was 0.8 percent lower in December 2017 compared to December 2016. This slight decrease in the number of homes sold nationally may be due in part to the limited number of homes available for sale.

- Additionally, the National Associations of Realtors reported that single-family home prices nationwide have risen 7.3% from December 2016 to December 2017.

I am sharing this information with you because inventory in [city or neighborhood] is low, and I am hearing from agents and prospective buyers that they just can't find what they are looking for.

If you've thought about selling please give me a call. I'd love to visit with you for a no obligation and no pressure consultation.


[Insert Your Name]