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4 Smarter Ways to Stay Top-of-Mind With Clients After Closing

Closing day isn't the finish line. In fact, it's just the beginning. Breakthrough Broker provides members with a free tool to engage your clients and sphere all year long.

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Around 80%-90% of home buyers and sellers SAY they'd work with their agent again...

Only 1 in 5 will actually do it.

Why? Because it's difficult to maintain a meaningful relationship for 6-10+ years until a client is ready to transact again.

After the keys are handed over, your clients aren’t thinking about comps or market trends anymore. They’re dealing with leaky faucets, insurance headaches, and whether they scheduled the HVAC tune-up. That’s where most agents disappear from the picture.

Fast forward to when they're ready to sell and they may not even remember your name.

Staying in touch with past clients can also just feel... awkward. Holiday cards feel generic. One-off market updates get ignored. “Just checking in” messages feel forced.

You know you should be staying in touch with past clients, but might not have the time or systems to do it well.

The old approach is simply not working anymore.

What if there was a way to stay top-of-mind naturally without adding hours to your workload?

The New Approach: Home Concierge

Enter Househappy, the #1 home concierge platform built to solve the post-close problem. And through Breakthrough Broker, you can gift it to your entire database free (normally $200/year).”

Househappy is a homeowner concierge platform that solves everyday hassles like repairs, seasonal maintenance, and finding trustworthy contractors, while also providing them detailed monthly home valuations. It keeps you engaged with your clients throughout their entire homeownership journey.

Every interaction your clients have with the platform is branded to you. They see you as the one who gave them this “home base” for everything they need, keeping you relevant and top-of-mind long after closing.

The best part? You can get a FREE Househappy account through the end of the year just by being a Breakthrough Broker member.

👉 Claim your free account now

4 Ways Househappy Turns Past Clients to Repeat Business (and Referrals!)

1) It Trades "Happy Holidays" for Year-Round Value

Most agents send a holiday card or put their past clients on a drip email. Nice gesture, but easily forgotten. A better move? Anticipate what’s on your clients’ minds today and throughout the entire year.

• Spring: Prepping the yard, HVAC tune-ups, gutter cleaning

• Summer: Roof inspections, A/C maintenance, handyman fixes

• Fall: Chimney sweeps, winterizing the house

• Winter: Energy savings, insurance checks, snow removal

Househappy makes this simple by sending seasonal reminders and even connecting clients to vetted local contractors, all with your name and branding attached.

2) It Turns Home Valuations Into Conversations

How many times have you checked your own home's Zestimate on Zillow and completely disagreed with the number? How many of your clients feel the same? Probably quite a few.

With Househappy, your clients get a monthly valuation based on actual data for their home, and you get a notification whenever they check it out.

That’s a natural opening for a text or call: “Hey, I saw you were looking at your valuation. Want me to break down what’s happening in the market?”

You'll be reaching out at the right time, for the right reason.

3) It Replaces Forgettable Closing Gifts

Wine is gone in a week (or maybe a night). But a service that helps them manage homeownership for life? That sticks.

Househappy is a closing gift with an unlimited shelf life that keeps you front and center every time they use it.

4) It Nurtures Client Relationships on Autopilot

Following up with 10 clients is easy. But with 200? Almost impossible unless you have automation on your side.

Upload your client list into Househappy once and it will take care of the rest.

You get all the upside of consistent follow-up without living inside a CRM.

The Takeaway?

Staying top-of-mind after closing isn’t about trying harder, it’s about giving clients something that provides long-term value and keeps you connected in a way that feels natural.

With Househappy, you’re not chasing attention, you’re earning loyalty. Every reminder, service, and update reinforces that you’re the trusted advisor who cares long after closing.

And years down the line when they’re ready for their next move? You’ll be the first agent they call.

👉 Get your free Househappy account now!

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