S
4 reasons every real estate agent should be using video

Everyone has heard that video is something they need to be taking advantage of, and if you're not, you're missing out on business. But what most people don't tell you is why you should be using video. Why do you need to use it as a real estate agent? Why is it so important? Why and how does it help you sell more homes? I'll help answer those questions in four informative facts about why video is so important in any real estate campaign.

1. Video allows the viewer to see, hear, and feel the property

One of the most asked questions is, "Why do I need to use video when I have photos and a slideshow already?" Although photos and slideshows are great, they only reach your viewer on one level, which is sight. Photos and slideshows only allow your viewer to see the property, but video hits them with sight, sound and emotion. Real estate videos allow you to tell the viewer about the property (through a voiceover), see the property (through photos and video footage), and connect with them emotionally through music. If your videos contain all three aspects your viewer is being triggered by three forces at the same time, forming a psychological connection with your property—and even with you as an agent.

2. Video is easier than you think

Most agents avoid videos because they think it will require extra time that they don't have, but in reality it could take just a few minutes. Real estate videos can be done with photos you already have of the property. Most real estate video companies can work with materials (photos or video footage you took) you already have on each listing and add on-screen text, music, voiceovers, and your logos. There is almost no extra work needed on your part if you hire a real estate video company.

3. Video allows you to tell the viewer what to do

Calls to action are some of the most important parts of a video. Recently, we have been testing calls to action (via voiceovers) at the end of our videos to get more website visits, Facebook Likes, and comments on our YouTube videos, and we've seen an increase in all three by almost 400 percent. At the end of your real estate videos you can tell the viewers to call you, visit your website, see your other listings, book an appointment to see the property, and more.


Amazingly, when you tell someone to do something in a video they are much more likely to do it than if it was written on your website or not said at all. By creating a sense of urgency you will see an even larger increase in viewers following your calls to action. For example, instead of saying, "Call me to make an appointment to see this property," you can say, "This property already has appointments booking up, so call me TODAY to schedule your appointment." By creating urgency you'll get an even higher response rate.

4. You can talk about yourself

Talking about yourself can be a powerful option that allows you to impress your viewer. Granted, the whole reason a viewer is watching a real estate video is to learn more about the listing, but it's also great platform to present a very brief bio about yourself. If you have any awards or milestones, you can include them in the beginning or ending of your video. These small bragging points allow the viewer to recognize who is selling the home and why they are a good person to contact. This is especially important if you are utilizing YouTube and the video is not being viewed directly on your website.

RELATED CONTENT
Tips for shooting a video bio for your website
Photography tips for real estate agents

Brandon Lucero is the founder of SoldwWithVideo.com, which produces affordable real estate videos. Based in Southern California, SoldWithVideo.com works with small businesses, entrepreneurs, and website owners to bring them more business and target local customers.

breakthroughbroker
Technology, marketing, & strategy your real estate business needs!

Being a Real Estate Professional is challenging. Finding the time and technology to stay top of mind and generate new business is a full-time job. Breakthrough Broker is here to help.

Equipped with features such as:

Workbooks, checklists, playbooks, and workshops to support the growth and management of your business.
Easy-to-use marketing technology to create and customize professional marketing designs.
Direct mail marketing services and engaging social media content.

Create your free account and join over 600,000 other real estate pros.

Create Free Account

By creating an account, you agree to the Terms of Service and Privacy Policy.
A guide to your advanced real estate marketing tool kit.
Click through the menu on that left to see all the incredible perks of your BB Plus membership, as well as tutorials for using them to save more time and sell more homes.
MLS Lookup
Automated Postcard Campaigns
Social Posts
Team Designs
Preset Brand Color
Headshot Library
Other BB Plus Benefits
Using MLS Lookup
Create marketing for your listing in seconds
  1. Find a marketing template you love.
  2. Enter your listing’s MLS number in the left sidebar.
  3. Watch as your listing’s information and photos instantly populate the item.
  1. Double check for accuracy.
  2. Download for free, share on social media, or use our printing and shipping services.
  3. Create marketing for your listing in seconds.
Select a template and try the MLS Lookup!
Using Automated Postcard Campaigns
Take care of your sphere marketing for the year with just a few clicks.
  1. Choose a postcard set.
  2. Customize your postcards with your information and special message.
  3. Upload your contacts’ addresses or purchase a mailing list.
  1. Purchase your direct mail campaign.
  2. Sit back and relax! Each postcard will be automatically sent at the right time throughout the year.
Create your Automated Postcard Campaign!
Setting up team and two-agent branding
Market as a team.
  1. Visit your BB Plus profile using the waffle icon in the top right corner.
  2. Upload your teammate or team’s information, headshot, and logo.
  3. Open your desired marketing template and select two-agent or team in the left sidebar.
  1. Whatch your teammate or team's information instantly populate the item.
Try team branding by editing a template!
Selecting your preset brand color
Say good bye to “Frankenstein” marketing.
  1. Visit your BB Plus profile using the waffle icon in the top right corner.
  2. Click the Edit Primary Brand Color widget.
  3. Select your brand color with the color picker or enter the Hexcode and click Select.
  1. Moving forward, every customizable marketing template you edit will automatically load with your brand color.
Using your headshot and logo library
Put your best look forward.
  1. Visit your BB Plus profile using the waffle icon in the to pright corner.
  2. Upload additional headshots and logos.
  3. Click Update to save changes.
  1. Edit your favorite marketing template and click on the headshot or logo image slot to pull up your library of images and select.
Other BB Plus Benefits
Premium Designs & Content
Eye-catching, exclusive marketing material and print collateral branded for you.
Unlimited Downloads
Every standard & premium content piece downloaded as much as you.
10% Off Print Orders
Receive 10% off all print orders, including our direct mail services.