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7 Productivity Killers for Real Estate Agents

Are you sabotaging your own success? Productivity traps could be draining your time, costing you commissions, and holding you back from reaching your full potential as a real estate agent.

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Being a real estate agent means juggling countless tasks, from prospecting and client meetings to marketing and contracts. With so much on your plate, it’s easy to fall into productivity traps that slow you down and cost you valuable business. Let’s break down seven common productivity killers and how to overcome them so you can work smarter, close more deals, and enjoy your career.

1) The Social Media Time Trap

It starts with a quick scroll on Instagram or Facebook, and suddenly, 30 minutes are gone. Social media can be a powerful tool for lead generation, but it’s also one of the biggest time wasters. If you find yourself mindlessly scrolling, set strict time limits. Plan your posts in advance and allocate specific times in your day for engagement instead of letting it control you.

2) Wasting Time on Low-Payoff Tasks

As a real estate agent, your time is money. If you’re spending hours on tasks that could be outsourced for a fraction of your commission, you’re costing yourself business. Tasks like data entry, transaction coordination, and social media posting can be delegated to a virtual assistant or a transaction coordinator. Focus on high-dollar activities like prospecting, negotiating, and closing deals.

3) The Shiny Object Syndrome

Real estate tech evolves quickly, and it’s tempting to try every new CRM, lead generation tool, or marketing platform. However, constantly switching systems or learning new platforms can be a major productivity drain. Instead of jumping on every new app, evaluate your current tools. Are you fully utilizing them? Are they truly lacking in key areas? Master the tools you already have before adding more to your tech stack.

4) Not Setting Boundaries with Time Blocks

Without structure, your day can easily be consumed by putting out fires, answering emails at random times, and handling all sorts of other distractions. The most successful agents use time blocking to schedule specific hours for lead generation, client meetings, administrative work, and personal time. Prioritize your time blocks the same way you would prioritize an appointment with a potential client.

5) Working Without a CRM (or Underutilizing Your Current One)

If you’re still managing leads with sticky notes and spreadsheets, you’re losing business. A good real estate CRM (Customer Relationship Management) system automates follow-ups, keeps client data organized, and ensures no lead falls through the cracks. Invest in a CRM that fits your workflow and commit to using it daily. Your future self will thank you when past clients and prospects stay engaged without you having to remember every detail manually.

6) Trying to Multitask

According to neuroscience, multitasking is a myth (seriously, look it up). What you're actually doing is rapidly switching from one task to another. It might feel productive to answer emails while on a call or switch between tasks, but multitasking actually decreases efficiency and increases mistakes. Instead, use the Pomodoro technique. Work in focused 25-minute sprints with short breaks in between. Prioritize tasks, knock them out one at a time, and watch your efficiency soar.

7) You Don't Have Clearly Defined Goals

Without clear goals, it’s easy to drift through each day handling whatever comes your way rather than making strategic progress. Create a real estate business plan. Set daily, weekly, and monthly goals that align with your income targets. How many calls will you make today? How many appointments will you book this week? Keeping clear, trackable goals will give your workday purpose and direction.

How Can You Stay on Track?

Staying productive as a real estate agent isn’t about working harder, it’s about working smarter. To stay on track, create a daily routine that prioritizes high-value tasks, use automation and delegation to free up your time, and set clear, measurable goals to keep yourself accountable.

Now that you know what to avoid, visit the Breakthrough Business Center to access all kinds of tools and resources that will help you become a productivity pro.

Small changes in your habits can lead to massive improvements in your business, so start implementing these strategies today and take control of your business!


About Lance

Lance Myers is a seasoned Realtor® with over 13 years of experience, known for his innovation and expertise in the real estate industry. Throughout his career, he has sold hundreds of homes and mentored agents on some of Colorado’s top-performing real estate teams, helping them achieve remarkable success. With a strong foundation in content creation and marketing, Lance leverages cutting-edge AI tools and platforms to deliver outstanding results for his clients. Lance lives in Littleton, CO with his wife and three children, embracing every opportunity to make a meaningful impact in both his personal and professional life.

Lance Myers

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