Login
Book Review: The Conversion Code


The Conversion Code by Chris Smith is not your grandfather’s sales and marketing book. Instead, it’s the modern-day marketer’s encyclopedia, covering a wide range of digital marketing best practices that result in a flawless sales funnel relevant to all industries.

Author and co-founder of Curaytor, a digital marketing firm recently named one of Inc. 5000’s fastest growing companies in the U.S., Chris Smith sheds light on today’s most effective online marketing and sales campaign strategies. Through years of related experience at companies like Inman news, Quicken Loans and DotLoop (acquired by Zillow Group), continued education, and a bold approach for trying new things, Chris developed what he calls the “Conversion Code,” a foolproof method to achieving an effective sales funnel through tactful and purposeful digital marketing.

In The Conversion Code, Chris doesn’t just provide an overarching approach to marketing in a digital era. Rather, he brings forth very specific tactics you can use to build a sales funnel that produces quality leads, quantifiable results, and an increase in revenue. Chris covers the following topics:

  • How to enhance your website, including the proper use of pop-ups, buttons, call-to-actions, and headlines.
  • How to build a purposeful landing page by offering powerful lead magnets, watching word count, and considering page length.
  • How to blog more effectively using search engine optimization, social-friendly copy, and sales-focused content.
  • How to successfully market on Facebook by crafting ideal posts, utilizing engagement strategies, and focusing on custom audiences.
  • How to create a robust sales strategy using his sample scripts, follow-up email templates, talking points, and closing maneuvers.


In each chapter, Chris provides a detailed approach of how to use the above elements together to build a sales funnel and strategy he guarantees will produce results worth the time invested. In addition to a step-by-step outline of how to make the “Conversion Code” work, Chris provides action items and shares powerful online applications and programs that work in sync with your current strategy.

It is no secret online lead generation has been and will continue to be the future of prospecting for leads in today’s market. Think of The Conversion Code as your personal road map to an optimized digital marketing strategy, built with one goal in mind—netting you quality leads online. You can pay for companies like Zillow to deliver “hot” leads or, using the strategies shared in The Conversion Code, build a sales funnel that will modernize your lead generating tactics and pave the way for the future of your business.

Pick up a copy of The Conversion Code here!