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Broker Marketing Plan




You have two primary goals when marketing your business. One is to market yourself and the other is to market a listing. Within each of these main goals, you should define an individual, smaller goals to help you achieve them. In this video, Jason Abrams from Metrix Coaching explains how you should define these. Knowing why you're doing something will help produce the results you seek.

Core concepts include:

  • There are two goals associated with marketing a listing—impressing the sellers and getting eyes on your listing.
  • Your personal marketing plan should always be designed around a goal and the end game.
  • When done right, marketing yourself and business will always produce positive ROI.

Explore additional marketing tips and strategies by clicking here.


Learn more about the Metrix Coaching and Training program HERE.

Jason Abrams: Jason has been called the “Jerry Maguire of Real Estate” by the New York Times. He has assisted more professional athletes in their relocation than anyone in the U.S. He sold homes on three continents and listed and sold a prominent movie director’s estate in London, a top-rated DJ's Hollywood Hills mansion, and a Fortune 100 CEO’s beach home in the Hamptons...all in the past year! Jason has taken on the role of teacher, guest lecturer, non-profit executive board member, HGTV host of Scoring The Deal, and real estate coach and consultant and is an advocate for reshaping the residential real estate business and communities nationwide.



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Technology, marketing, & strategy your real estate business needs!
Easy to create and customize professional marketing templates - no design experience needed.
No-cost downloads and affordable print, ship, and direct mail options that simplify marketing.
Automations to make it easier than ever to promote a listing or open house and stay top of mind*.
Workbooks, checklists, playbooks, and workshops to support the growth and management of your business.
Advanced marketing technology, profile settings, premium benefits, and more for Plus Members.
*Automations can be limited based on location.

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