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Four Ways to Leverage 24/7/365 Approval Letter Adjustment


Content Sponsored by Rocket Mortgage®
Written by Breakthrough Broker President Eric Sachs


In a low-inventory, fast-paced market, every second counts for you and your clients.

Your buyers’ search for their dream home is not a Monday through Friday, 9-to-5 process. It takes late-night home searches, showings on-demand, and split-second offers.

There was a day when real estate professionals dreamed of the ability to have more insight into the loan process. Plus, having the flexibility to adjust the buyer’s approval letter – within their approved range – to match the offer without having to wait for the loan officer to get it done and back to you could make a huge difference in a multiple-offer situation.

Rocket Pro℠ Insight gives real estate professionals the long-awaited opportunity to do exactly that. With 24/7/365 approval letter adjustment, real estate professionals who use this helpful platform can quickly adjust an approval letter to submit the strongest offer possible.

Set yourself apart from other competing real estate agents by leveraging this great feature.

  1. Buyer presentation: Make sure you showcase the ability to adjust the approval letter within your buyer presentation.

  2. Buyer lead conversion marketing: If you’re purchasing Facebook, Zillow or Realtor.com leads, create a short email or text message outlining your ability to adjust the approval letter 24/7/365, giving you an advantage over other real estate agents.

  3. Open house marketing: Have a handout to showcase this buyer advantage to all open house attendees. This will give you a competitive advantage over other real estate agents who they may meet while shopping for their next home.

  4. Sphere newsletter: If you do a monthly or quarterly newsletter for your sphere of influence, make sure to feature your ability to adjust the approval letter “on the fly.” Again, this will give you an advantage over other real estate agents they know and may get someone you know off the fence and ready to start a home search.

This is a sponsored article by Rocket Mortgage. For information regarding Rocket Pro Insight or any other information about Rocket Pro℠ Insight, click here.


About our President

Eric Sachs

After a successful career as a top-producing real estate agent and building a mid-sized real estate company in Colorado, broker and owner Eric Sachs and his business partner sold their company. Then, they followed their passion for helping those in the real estate industry by founding Breakthrough Broker. Eric is a recognized national speaker and is dedicated to helping real estate agents, title companies, and mortgage companies build successful businesses.

Connect with Eric on Breakthrough Broker!

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1. Your client’s participation in the Verified Approval program is based on an underwriter’s comprehensive analysis of their credit, income, employment status, debt, property, insurance, appraisal and a satisfactory title report/search. If new information materially changes the underwriting decision resulting in a denial of the credit request, if the loan fails to close for a reason outside of Quicken Loans’ control, or if the client no longer wants to proceed with the loan, their participation in the program will be discontinued. If the client’s eligibility in the program does not change and their mortgage loan does not close, they will receive $1,000. This offer does not apply to new purchase loans submitted to Quicken Loans through a mortgage broker. Quicken Loans reserves the right to cancel this offer at any time. This offer is not valid on jumbo loans or for self-employed clients. Acceptance of this offer constitutes the acceptance of these terms and conditions, which are subject to change at the sole discretion of Quicken Loans. This is not a commitment to lend. Additional conditions or exclusions may apply.