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Instagram Hashtag Tutorial


According to an article written by Later.com, “A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag. So it is worth creating a hashtag strategy for your brand if you want to grow your account!”

Hashtags are an extraordinary marketing tool for your business, organization, or personal profile. Using relevant, targeted hashtags on your posts is one of the best ways to get discovered by new audiences. They are an integral part of digital marketing and an effective way to get more eyes on your Instagram posts.

Watch our short tutorial below from our Content Manager Natalie Burns as she guides you through a simple, effective hashtag strategy.





We recommend creating 3 groups of hashtags. The first group is the largest hashtag group containing the most used and popular hashtags. The number of posts tied to these hashtags can range from 500k to more than a million. For a real estate agent, examples include:

#realtorlife #realtor #realty #localrealty #realestateagent #californiarealestate #realestatebroker #realestate #realestateagents #realestatemarketing #realestatelife #realestatestyle #realestategoal


The second group should contain hashtags that are little more specific with the number of posts tied to them ranging from 20k to 500k. These hashtags include:

#localrealestate #localrealestateagent #realestatebrokerlife #guysofrealestate #ladiesofrealestate #realestatemarketing #listingforlocalrealestate


The third group should contain very specific hashtags. Posts tied to these range from 1k to 20k. This list should include hashtags related to your listing or post. They can also include your business name, listing, or location. These hashtags would be similar to the below:

#janesrealestate #405westpalmlisting #berkelyhomeforsale #janeslocalrealtymarketing #ladiesofthewestrealty #janetherealestateagent #agentsuccessstories #janesluxuryrealestatepost #westpalmbeachrealtor


We suggest creating your hashtag lists using a Word or Google document then copying and pasting those into your notes on your phone or tablet. Then, when you’re ready to post, you can copy and paste those hashtags to the bottom of your Instagram caption.

Use spaces, dots, and emojis to help create space between the body of your caption and your hashtags.