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Home Value Opinion Letter


Home Value Opinion Letter
Establish top of mind awareness with your SOI, past clients, or farm area when you send out a Home Value Opinion Letter to get the conversation going for potential leads and clients. See below for the benefits of this letter!
Real estate letter



The outcome could be any of the following:

  1. A potential client is thinking of selling and contacts you.
  2. A homeowner wants to know the value of their home and this is a good conversation starter for why they need to know the value.
  3. This letter provides you with branding and top of mind awareness.
  4. You will demonstrate your expertise.
  5. It builds rapport.

Creating your letter:

Enter your contact information into the appropriate forms in the Creation Center and upload a company logo (optional). The system will use this information to automatically populate the letterhead and signature blocks.

In the letter body section, there's a selection of pre-written copy. All you have to do is find the bracketed sections of text—[they look like this]&mdash, and change them to include the appropriate information.

What this letter says:

The entire text of the letter is available below. If you'd prefer to print it on your own letterhead, you can copy and paste it into your own word processing program and make the necessary changes.

Dear Family, Friends, and Past Clients,

The real estate market in [neighborhood, city, or area] is dynamic, and knowing the value of your home can be important for a variety of reasons. For example, if you’re considering:

-Refinancing your existing mortgage
-Getting a HELOC (home equity line of credit)
-Selling
-Challenging your tax assessment
-Getting your mortgage insurance removed

Or maybe you just want to make sure your house is worth more than the neighbors! All joking aside, I’d be happy to provide you with an estimated value of your home.

If you’re wondering why I would do this, I don’t blame you. I’d be wondering the same thing. The answer is that I want to be the person you think of when it comes to real estate, whether that be buying, selling, investing, renting, or financing.

If I can be your go-to real estate professional, then I know over time I’ll get the opportunity to provide you with my valuable services.

If you’d like to know the value of your home simply email, call, or text me and I’d be happy to put together a market analysis.

Best wishes,

[NAME]