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Tom Ferry Content

How to Get 2-3 New Listings From Your Next Open House

When done correctly, open houses can be one of your top sources of new business. Done incorrectly? A big waste of time.

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Every single open house you do should have 4 main goals:

✅ Build awareness and remind potential clients that you are their go-to real estate expert.

✅ Create an offer that makes homeowners raise their hand

✅ Generate more traffic to the open house

✅ Result in more clients for you!

Take action on this 3-step strategy to accomplish these goals and turn every open house into a big opportunity!

Send the Pre-Appointment Open House Letter

Generate listing conversations before a formal appointment is even scheduled, while inviting neighbors to your open house at the same time! This letter creates momentum, builds credibility, and demonstrates demand, all while giving homeowners a pressure-free way to explore their options.

👉 Get the Pre-Appointment Letter Now

Reach Out With This Text Script

Use this script to contact everyone you sent the Pre-Appointment Letter to:

"Hey (First Name)! I’m just headed to an open house and we’re expecting a lot of high-intent buyers. I know you’re probably not thinking of selling, but if I come across buyers looking for homes like yours, can I reach out?"

👉 Click to copy the script!

Send the Open House Momentum Letter

Convert open house momentum into seller leads with this targeted follow-up letter. It creates scarcity ("7 other buyers") to leverage FOMO while building a connection and providing a simple and direct next step.

👉 Get the Open House Momentum Letter Now!

When to Complete Each Step

Don't wait until Friday to schedule an open house for Saturday. Sure, you might get lucky with a great listing and get a bunch of traffic/leads, but it's likely to be a waste of your time. It's imperative that you plan in advance!

✅ Schedule an open house 7-10 days in advance, whenever possible.

✅ Send the Pre-Appointment Letter so it arrives 2-3 days before the open house.

✅ After your letter is received, reach out using the script above.

✅ Send the Open House Momentum Letter as soon as possible after the open house to make sure your efforts don't go to waste. You need to "strike while the iron is hot"!

Short on time or can't schedule your open house that far advance? Simply print out the letter and drop it off in person!

Looking for more ways to turn your open houses into listing generating machines?

👉 Check out the Breakthrough Open House Strategy Guide today!

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