
content and designs, and upgraded features such as:
Here you will find a curated collection of our top of the line marketing material available for the single-agent and teams. These templates are only available to BB Plus members, learn more here!
These colorful, professionally-designed property flyers can be customized with your own photos and descriptions.
Use these 11" X 17" brochures to market your luxury listings and tastefully impress buyers and sellers with these four-sided page-turners.
Whether you're marketing to renters or advertising a new listing, we've got the real estate postcard for you.
Looking to get more exposure for your real estate business, newest listing, or upcoming open house event? These customizable, professionally-designed door hangers are just what you need!
From marketing your open house event to capturing leads, having the proper open house marketing materials is essential.
Create beautiful looking graphics for your social media accounts using these templates. Once finished, effortlessly push them live on social media using our advanced Marketing Center.
Looking for an update, modern Listing or Buyer Presentations that knocks the socks right off your clients? You've come to the right place.
Market yourself before, during, and after the transaction to your clients by customizing these consumer-facing items!
Real estate newsletters are an invaluable marketing tool. That's why we've put together a few templates that you can use for free!
Whatever you need to communicate to your clients or prospects, we have a letter template just for you! Our templates contain carefully written direct mail copy that is both professional and efficient.
Realtor marketing is every bit as important as marketing your properties. Drum up new business by giving prospective clients the rundown of what makes you the best agent in your market.
Please make use of our free realtor marketing templates.
Looking for marketing material in Spanish? Look no further! Here you will find listing material, infographics, and checklists in Spanish.
Whether you're working with a new client or a seasoned homeowner, these helpful documents will provide the wow factor you're looking for and assist with all phases of the transaction.
Network like a boss when you use these business cards to promote your real estate business.
Are you looking for invitation flyers or a branded notepad? Find these items, plus so much more, right here!
Create eye-catching graphics for your social media feeds in minutes by choosing from these elite designs. Easily post to social with our Share to Facebook and Text-to-Self delivery options.
Check out the articles below to start your Facebook Advertising today!
Promote all phases of your listing on social media when you customize and share these eye-catching listing posts.
From Self-Promo to Looking to Downsize, there are various ways to generate leads in unconventional ways. Dig in to see more!
Everything from online events, closing day celebrations, birthdays, closings, and more! If you have a special occasion or event you want to share, find it here.
Get your name and brand on your social feeds when you share these creative posts to engage with family, friends, and clients.
Holidays are a great way to stay top of mind and let your sphere know you're always thinking about them. Share Christmas, Thanksgiving, 4th of July, and more on your social media feed.
Become a social media expert by using these tools, tips, and strategies.
Just barely scratched the surface with your current social media strategy? Get the most out of each social channel by applying the tips and tricks found in these how-to tutorials and articles.
Blogs are a great way to educate your sphere on a variety of topics. We've done the heavy lifting for you. Simply copy and paste the content and images to your website or social feed.
Having a real estate business plan is essential to the growth of any agent or agency. Make this your best year ever by planning for success and taking action.
If you are a new real estate agent, let us be your online mentor. Below you'll find tips and tools to help you kick-start your business and set you on the path to success.
There are a lot of numbers to keep track of in this business and a lot of real estate accounting software out there. We'll help you make sense of it all.
Looking for a real estate company to team up with? Our company analyzer tool will help you determine which one is the best fit for you!
Make sure nothing gets lost in the shuffle. Our checklists will help you keep track of all the important tasks you need to complete in a real estate transaction.
Need new ideas for overcoming objections and vetting new contacts? Check out some of Breakthrough Broker's best practices for prospecting.
Check out the articles below to start your Facebook Advertising today!
Learn the best practices and strategies for generating business from referrals.
From marketing your open house event to capturing leads, having the proper open house strategies and tactics in place is a must. Make the most of your event with these inspirational ideas and need-to-knows.
Ready to up your online lead generation game? Breakthrough Broker has lined up our top resources to help you learn how utilize different online platforms to bring in more potential clients.
Ready to learn which CRM you should use for your business and how to use it most effectively? You've come to the right place!
Let Breakthrough Broker guide you as you learn how to use photos and videos to market your real estate business.
Email marketing just got a whole lot easier with our tips and tutorials below!
We'll cover online strategies, tools, platforms, and more in our how-to series to help you grow your real estate business.
We'll help you sort through all the products and resources on the market today and help you choose the best ones for your real estate business.
Missed one of our monthly webinars? No to worry. Here you will find all of our on-demand webinars ranging from Tech Tips for Success to Instagram Best Practices. Enjoy!
The real estate industry can get stressful at times, but you aren't in this alone. Let our Breakthrough Broker team help you get your motivation back with these resources!
Want to amp up your daily productivity? Check out our top tips and advice for managing your busy schedule and large workload.
Check out these great tips we've complied to help you improve your sales chops. Be sure to let us know if you've got a great idea for a sales article or tip.
We have interviewed experts in the real estate industry to help you gather insider information on how to become a power agent in your own right.
We want to help you be the best leader you can be! We welcome input and ideas regarding brokerage management, so be sure to email Support@BreakthroughBroker.com to tell us how we can further your success.
We'll review the latest books in the industry and point you towards the best reads out there. Check out our current reviews below!
Keep an eye out for Breakthrough Broker's top advice on lead generation techniques, customer service, agent relations, networking, and more.
By: Sharran Srivatsaa
Today I want to talk about farming on a budget.
The number one thing that starts to happen when agents begin to have success in a geographical area, or they realize that they can't keep driving around the city to scale their business, is they start to think about geographic farming.
And the first thing that agents realize, either when they launch into a new farm, or when they start one from scratch, is that the initial investment outlay that goes into creating a farm seems daunting and expensive.
So, I want to share with you my five proven, key mindsets and mechanics on how to start farming on a budget.
1. Thinking is Not Farming
I was talking to an agent, and I asked, "So what is your farm?"
And she starts to explain to me where her farm is, and how many homes there are, and how many people live there, and everything related to this farm.
Next, I asked her, "How long have you been farming this area?"
And she replied, "Well, I've been thinking about farming for over a year."
I was taken back.
Thinking about farming is not farming!
Action speaks louder than words. We've got to find a way to do something! As we think about stuff, the thinking doesn't make it a reality; it only starts the process. So, I'll tell you right now; thinking is not farming!
The fastest way to get success is to do something related to the farming experience.
2. When you're farming on a budget, choosing the right farm becomes crucial.
There are two characteristics I want to share, on how to choose a farm when you're farming on a budget.
You've got to know the key components to the farm
Which are:
The most important thing to note is the velocity.
What I mean by velocity is the turnover; how many homes actually turnover and sell, in that farm, on an annual basis.
If, for example, there is not a lot of active sales in a given neighborhood, and you're still farming on a budget, then there's no real need, or incentive for you, because the amount of hard work that you put in, is not directly captured in the total activity that can happen in that farm. So be very thoughtful and considerate on the total number of homes, the average sale price, and the velocity, or the turnover on that farm.
3. It’s very difficult to farm on a budget if you don’t have access to the neighborhood.
You need access to the neighborhood and community. And what do I mean by access?
If it's gated and hard to get to, if there's a ton of "no soliciting" signs, if the neighbors aren't friendly, then all I mean by access, is if you can walk in, and engage with the neighborhood. Because as soon as that farm is gated, having access to it becomes difficult, and the whole gating of that also means, there's a lot of no-solicitations around it.
If there is one thing that will make or break you, while farming on a budget, it's all about whether or not that farm you've picked out, is accessible or not.
4. You've got to figure out how to spend 3-4 hours on that farm daily.
There are two components to building a business. There's sweat-equity, where you're actually on the farm, walking the streets, door knocking, etc. And then there's what we call check-equity, where you say, "Hey, you know what? I'm going to pay money, to have direct mail pieces sent." So, if you're having direct mail pieces sent, that's an entirely different story. You can minimize how much time you spend on the farm. It will actually supercharge if you spend time there, but you'll be able to back off a little bit, because your direct mail pieces, the check-equity, is working for you.
But, while farming on a budget, 3-4 hours on the farm is necessary. Every. Single. Day. It's essential because now you become, not just the local area specialist, but also the 'walking and talking' local area specialist. People that see you can connect with you, feel you, and feel a sense of relationship with you, and it's much more significant because they can start to put their faith in your name.
You might think I'm crazy for telling you to spend 3-4 hours on that farm, but the average corporate, American employee, goes to work for 8-9 hours a day! And what we're asking for, is for you to spend 3-4 hours a day, on a farm, which is going to feed you, and create wealth for you.
5. Have an Active Door-Knock, or Door-Drop Strategy
Whether it's introducing yourself as a local market expert; whether you're providing market intelligence; whether you're giving information about the community; etc.
And heck, if you don't like that, and you want to door-drop instead, I'll tell you that, while it's less effective, it still works. Make sure they see your name and face often enough, by dropping something off at their door; hopefully, it's allowed.
There you have it. I want to hear how this process works for you as you begin working the first five steps - you can find me on Instagram to share your results at @SharranSrivatsaa.
Sharran Srivatsaa is the CEO of Kingston Lane, a push-button technology execution platform for real estate. Most recently, Sharran grew Teles Properties by 10x in 5 years and led its acquisition to Douglas Elliman.
Sign up for a FREE Kingston Lane account with the Breakthrough Broker partnership and get the below 5 free bonuses instantly HERE!
Below are just a few of the useful tools and strategies that you will have access to.