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Explore the Marketing Center

Creating a Customer Experience for Sellers



Written by Breakthrough Broker President Eric Sachs

Going above and beyond for your clients isn’t just about receiving referrals in the future, it’s also about upholding the value you bring as a real estate agent. Many iBuyer companies are trying to exclude agents from the real estate transaction, but they will never be able to replace human relationships and interactions. That’s why it’s so important to communicate often with your clients, even to the point of over-communication. If you are able to create a true experience for your seller clients, you will create a raving fan that will refer you several times in the future.

Have a Killer Listing Presentation

Develop a great listing presentation to show your potential clients samples of your marketing kit and establish a communication schedule. This is time to set expectations and explain how you will tackle any problems with “this, then that” language. For example, you could say, “If we get multiple offers on your home, then I will make a detailed summary of each offer and we’ll review them.”

Show Your Face

Provide Feedback from Potential Buyers

Give Clear Instructions in Your MLS

Hold an Under Contract Meeting

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