
content and designs, and upgraded features such as:
Here you will find a curated collection of our top of the line marketing material available for the single-agent and teams. These templates are only available to BB Plus members, learn more here!
These colorful, professionally-designed property flyers can be customized with your own photos and descriptions.
Use these 11" X 17" brochures to market your luxury listings and tastefully impress buyers and sellers with these four-sided page-turners.
Whether you're marketing to renters or advertising a new listing, we've got the real estate postcard for you.
Looking to get more exposure for your real estate business, newest listing, or upcoming open house event? These customizable, professionally-designed door hangers are just what you need!
From marketing your open house event to capturing leads, having the proper open house marketing materials is essential.
Create beautiful looking graphics for your social media accounts using these templates. Once finished, effortlessly push them live on social media using our advanced Marketing Center.
Looking for an update, modern Listing or Buyer Presentations that knocks the socks right off your clients? You've come to the right place.
Market yourself before, during, and after the transaction to your clients by customizing these consumer-facing items!
Real estate newsletters are an invaluable marketing tool. That's why we've put together a few templates that you can use for free!
Whatever you need to communicate to your clients or prospects, we have a letter template just for you! Our templates contain carefully written direct mail copy that is both professional and efficient.
Realtor marketing is every bit as important as marketing your properties. Drum up new business by giving prospective clients the rundown of what makes you the best agent in your market.
Please make use of our free realtor marketing templates.
Looking for marketing material in Spanish? Look no further! Here you will find listing material, infographics, and checklists in Spanish.
Whether you're working with a new client or a seasoned homeowner, these helpful documents will provide the wow factor you're looking for and assist with all phases of the transaction.
Network like a boss when you use these business cards to promote your real estate business.
Are you looking for invitation flyers or a branded notepad? Find these items, plus so much more, right here!
Create eye-catching graphics for your social media feeds in minutes by choosing from these elite designs. Easily post to social with our Share to Facebook and Text-to-Self delivery options.
Check out the articles below to start your Facebook Advertising today!
Promote all phases of your listing on social media when you customize and share these eye-catching listing posts.
From Self-Promo to Looking to Downsize, there are various ways to generate leads in unconventional ways. Dig in to see more!
Everything from online events, closing day celebrations, birthdays, closings, and more! If you have a special occasion or event you want to share, find it here.
Get your name and brand on your social feeds when you share these creative posts to engage with family, friends, and clients.
Holidays are a great way to stay top of mind and let your sphere know you're always thinking about them. Share Christmas, Thanksgiving, 4th of July, and more on your social media feed.
Become a social media expert by using these tools, tips, and strategies.
Just barely scratched the surface with your current social media strategy? Get the most out of each social channel by applying the tips and tricks found in these how-to tutorials and articles.
Blogs are a great way to educate your sphere on a variety of topics. We've done the heavy lifting for you. Simply copy and paste the content and images to your website or social feed.
Having a real estate business plan is essential to the growth of any agent or agency. Make this your best year ever by planning for success and taking action.
If you are a new real estate agent, let us be your online mentor. Below you'll find tips and tools to help you kick-start your business and set you on the path to success.
There are a lot of numbers to keep track of in this business and a lot of real estate accounting software out there. We'll help you make sense of it all.
Looking for a real estate company to team up with? Our company analyzer tool will help you determine which one is the best fit for you!
Make sure nothing gets lost in the shuffle. Our checklists will help you keep track of all the important tasks you need to complete in a real estate transaction.
Need new ideas for overcoming objections and vetting new contacts? Check out some of Breakthrough Broker's best practices for prospecting.
Check out the articles below to start your Facebook Advertising today!
Learn the best practices and strategies for generating business from referrals.
From marketing your open house event to capturing leads, having the proper open house strategies and tactics in place is a must. Make the most of your event with these inspirational ideas and need-to-knows.
Ready to up your online lead generation game? Breakthrough Broker has lined up our top resources to help you learn how utilize different online platforms to bring in more potential clients.
Ready to learn which CRM you should use for your business and how to use it most effectively? You've come to the right place!
Let Breakthrough Broker guide you as you learn how to use photos and videos to market your real estate business.
Email marketing just got a whole lot easier with our tips and tutorials below!
We'll cover online strategies, tools, platforms, and more in our how-to series to help you grow your real estate business.
We'll help you sort through all the products and resources on the market today and help you choose the best ones for your real estate business.
Missed one of our monthly webinars? No to worry. Here you will find all of our on-demand webinars ranging from Tech Tips for Success to Instagram Best Practices. Enjoy!
The real estate industry can get stressful at times, but you aren't in this alone. Let our Breakthrough Broker team help you get your motivation back with these resources!
Want to amp up your daily productivity? Check out our top tips and advice for managing your busy schedule and large workload.
Check out these great tips we've complied to help you improve your sales chops. Be sure to let us know if you've got a great idea for a sales article or tip.
We have interviewed experts in the real estate industry to help you gather insider information on how to become a power agent in your own right.
We want to help you be the best leader you can be! We welcome input and ideas regarding brokerage management, so be sure to email Support@BreakthroughBroker.com to tell us how we can further your success.
We'll review the latest books in the industry and point you towards the best reads out there. Check out our current reviews below!
Keep an eye out for Breakthrough Broker's top advice on lead generation techniques, customer service, agent relations, networking, and more.
If you want to generate more traffic and leads, you need a newsletter. In fact, research shows that a newsletter will cause readers to spend 80% more time on a website. Whether you have just a small list of email subscribers or more than 20,000, your newsletter can be one of your most powerful real estate tools to generate leads and increase revenue. But, to make your newsletter effective, you must take the time to do it correctly. Statistics show that 48% of all emails are spam. So how do you create a newsletter that converts and that your email subscribers actually want to read? Let’s discuss a few options.
Think About the Big Picture
What are you trying to accomplish with your real estate newsletter? What is the goal for creating this type of content? Successful newsletters have a purpose. They play a specific role in your overall business goals and strategies. You must write your newsletters to achieve these goals — whether long-term or short term. You must also ensure that they focus on the target audience and provide content that captivates and impresses your readers.
Focus on the Subject Line
What will separate your email from the dozens of other emails that your readers receive in their inbox every single day? Every day, the average office worker receives approximately 121 emails. Unfortunately, the open rate for most emails in the United States is a low 34%. To improve the odds of your email being opened, you must start with a catchy and creative subject line. A few ways to create this type of writing include:
Pay Attention to the Timing
The timing of the newsletter can make all the difference in generating leads that convert. The average person checks their email at least 15 times per day. This means if you have a listing that you expect to sell quickly, email your subscribers and let them know. They are likely to read the email shortly after sending it. Or, if you have an open house coming up, you can promote it in your newsletter the day before, encouraging potential buyers to make sure to keep it scheduled in their weekend plans.
You Spend Time on Visuals
Just like when staging a home, you need to instantly pull the client in and make them want to see more and know more. You can make this happen by utilizing several visuals and images throughout your newsletter. Don’t just stick to the regular stock photos either. Start experimenting and spending time on infographics, banner images, and even videos. The more detail you can display, the better. Remember that the human brain processes information 60,000 times faster than any test and 90% of all information to the brain is visual.
Include Call-to-Action Buttons
Your readers want convenience. If they must spend extra time searching for information, online forms, a certain website, etc., then they will likely click out of the content and move on. However, if you create a very clear call-to-action button, this tells the reader exactly what you want them to do and directs them there. You eliminate any confusion for your readers and unnecessary steps.
Additionally, choose a different call-to-action for each newsletter. This will help you gain more traction with your readers and grow in various ways. A few calls-to-action to consider for your newsletter include:
As you develop your call-to-action, once again, keep in mind the big picture. What are you trying to achieve with the newsletter? Use this answer to help you develop a call-to-action and see results from your marketing efforts.
A newsletter can be a valuable marketing tool and help you deliver information and reach your audiences in unique and creative ways. Unfortunately, for this method to be a success, it will take some time, effort, and a lot of creativity. But when done right, it can engage, motivate, and convert your leads.
Courtnie Erickson is a real estate content specialist for Getwrittn.com and has more than a decade of writing and editing experience. She has written for multiple real estate publications and real estate agents by creating blog posts, social media content, and web pages.
Below are just a few of the useful tools and strategies that you will have access to.