
content and designs, and upgraded features such as:
Here you will find a curated collection of our top of the line marketing material available for the single-agent and teams. These templates are only available to BB Plus members, learn more here!
These colorful, professionally-designed property flyers can be customized with your own photos and descriptions.
Use these 11" X 17" brochures to market your luxury listings and tastefully impress buyers and sellers with these four-sided page-turners.
Whether you're marketing to renters or advertising a new listing, we've got the real estate postcard for you.
Looking to get more exposure for your real estate business, newest listing, or upcoming open house event? These customizable, professionally-designed door hangers are just what you need!
From marketing your open house event to capturing leads, having the proper open house marketing materials is essential.
Create beautiful looking graphics for your social media accounts using these templates. Once finished, effortlessly push them live on social media using our advanced Marketing Center.
Looking for an update, modern Listing or Buyer Presentations that knocks the socks right off your clients? You've come to the right place.
Market yourself before, during, and after the transaction to your clients by customizing these consumer-facing items!
Real estate newsletters are an invaluable marketing tool. That's why we've put together a few templates that you can use for free!
Whatever you need to communicate to your clients or prospects, we have a letter template just for you! Our templates contain carefully written direct mail copy that is both professional and efficient.
Realtor marketing is every bit as important as marketing your properties. Drum up new business by giving prospective clients the rundown of what makes you the best agent in your market.
Please make use of our free realtor marketing templates.
Looking for marketing material in Spanish? Look no further! Here you will find listing material, infographics, and checklists in Spanish.
Whether you're working with a new client or a seasoned homeowner, these helpful documents will provide the wow factor you're looking for and assist with all phases of the transaction.
Network like a boss when you use these business cards to promote your real estate business.
Are you looking for invitation flyers or a branded notepad? Find these items, plus so much more, right here!
Create eye-catching graphics for your social media feeds in minutes by choosing from these elite designs. Easily post to social with our Share to Facebook and Text-to-Self delivery options.
Check out the articles below to start your Facebook Advertising today!
Promote all phases of your listing on social media when you customize and share these eye-catching listing posts.
From Self-Promo to Looking to Downsize, there are various ways to generate leads in unconventional ways. Dig in to see more!
Everything from online events, closing day celebrations, birthdays, closings, and more! If you have a special occasion or event you want to share, find it here.
Get your name and brand on your social feeds when you share these creative posts to engage with family, friends, and clients.
Holidays are a great way to stay top of mind and let your sphere know you're always thinking about them. Share Christmas, Thanksgiving, 4th of July, and more on your social media feed.
Become a social media expert by using these tools, tips, and strategies.
Just barely scratched the surface with your current social media strategy? Get the most out of each social channel by applying the tips and tricks found in these how-to tutorials and articles.
Blogs are a great way to educate your sphere on a variety of topics. We've done the heavy lifting for you. Simply copy and paste the content and images to your website or social feed.
Having a real estate business plan is essential to the growth of any agent or agency. Make this your best year ever by planning for success and taking action.
If you are a new real estate agent, let us be your online mentor. Below you'll find tips and tools to help you kick-start your business and set you on the path to success.
There are a lot of numbers to keep track of in this business and a lot of real estate accounting software out there. We'll help you make sense of it all.
Looking for a real estate company to team up with? Our company analyzer tool will help you determine which one is the best fit for you!
Make sure nothing gets lost in the shuffle. Our checklists will help you keep track of all the important tasks you need to complete in a real estate transaction.
Need new ideas for overcoming objections and vetting new contacts? Check out some of Breakthrough Broker's best practices for prospecting.
Check out the articles below to start your Facebook Advertising today!
Learn the best practices and strategies for generating business from referrals.
From marketing your open house event to capturing leads, having the proper open house strategies and tactics in place is a must. Make the most of your event with these inspirational ideas and need-to-knows.
Ready to up your online lead generation game? Breakthrough Broker has lined up our top resources to help you learn how utilize different online platforms to bring in more potential clients.
Ready to learn which CRM you should use for your business and how to use it most effectively? You've come to the right place!
Let Breakthrough Broker guide you as you learn how to use photos and videos to market your real estate business.
Email marketing just got a whole lot easier with our tips and tutorials below!
We'll cover online strategies, tools, platforms, and more in our how-to series to help you grow your real estate business.
We'll help you sort through all the products and resources on the market today and help you choose the best ones for your real estate business.
Missed one of our monthly webinars? No to worry. Here you will find all of our on-demand webinars ranging from Tech Tips for Success to Instagram Best Practices. Enjoy!
The real estate industry can get stressful at times, but you aren't in this alone. Let our Breakthrough Broker team help you get your motivation back with these resources!
Want to amp up your daily productivity? Check out our top tips and advice for managing your busy schedule and large workload.
Check out these great tips we've complied to help you improve your sales chops. Be sure to let us know if you've got a great idea for a sales article or tip.
We have interviewed experts in the real estate industry to help you gather insider information on how to become a power agent in your own right.
We want to help you be the best leader you can be! We welcome input and ideas regarding brokerage management, so be sure to email Support@BreakthroughBroker.com to tell us how we can further your success.
We'll review the latest books in the industry and point you towards the best reads out there. Check out our current reviews below!
Keep an eye out for Breakthrough Broker's top advice on lead generation techniques, customer service, agent relations, networking, and more.
Email marketing can be one of your best resources for engaging new leads and keeping in contact with your sphere. A healthy and growing email marketing list gives you an audience that you can keep engaged with regular newsletters, special incentives, and updates on the local market, and when it comes time for those people to buy or sell a home, you’ll be top of mind.
Of course, before you can start sending marketing emails, you need an actual list to send to. So where do you get your contacts?
Remember that email is permission based
You’re not just gathering email addresses, you’re gathering opt-ins. You need permission to send someone a marketing email (this is part of the CAN-SPAM act). Sending marketing emails without permission is spamming, and at the very least it’s a good way to get yourself banned from email marketing services. Permission can be given verbally or in writing, or users can opt-in via online signup forms.
So with that in mind…
Request permission from your existing contacts This could be past clients, Facebook friends, family members, etc. Simply call, text, ask in person, ask over a Facebook messenger, or use any other communication method you can think of. Politely, casually request permission to add a contact to your email list.
It’s important—and it’ll be much more effective—if you include a value proposition:
“Hey, would you mind if I added you to my email marketing list? I send out a monthly newsletter, and I also occasionally send updates on the market. I even have some giveaways now and then :)”
That may not be your exact message, but the idea is to set expectations and explain to the contact why your content will be valuable. And if they don’t reply or say “No,” don’t take it personally. Everyone has a different threshold for how often they want to allow marketing emails into their inbox.
Add signup forms to your online communications
Every email marketing service will have a section within your account where you can create various signup forms. You can link directly to a form, embed a form on your website, or create a custom form (if you’ve got some coding knowledge or are willing to pay for someone to do it for you).
This is an example of the various sign up forms available from Campaign Monitor.
Think of all the ways you already reguarly communicate with existing and prospective clients, and find a way to include an email signup form. There are two obvious channels:
You are probably sending tens or even hundreds of emails per day, and each message has (or should have) an email signature, so add a link to your signup form in you signature. It can be as simple as a hyperlink underneathe your name and title. Here’s an example:
Best regards, Jane Smith, REALTOR ABC Realty Sign up for my email list to receive monthly newsletters and exclusive offers.
Add a signup form to your website or blog. This can be a pop-up form, a quick signup form in the sidebar, feature box, or just a simple link to your MailChimp signup form.
Be prepared to get permission during real-life interactions
You’re likely meeting plenty of potential email subscribers at conferences, social events, your kids’ school events, or anywhere you happen to strike up a conversation. Think of all the times you’ve exchanged business cards or contact information with someone new. When that moment comes, just ask the person, “Hey, do you mind if I add you to my email list?” You’ve already got their contact information in hand, so it’ll be easy to pull up your email marketing account on your phone when you part ways and immediately add them to the list. Once you get in the habit, you’ll be surprised by how quickly you can add new subscribers.
Here are some additional ways you could achieve this in person:
Use social media for signups
There are obvious places where you can add a signup link, like in a Twitter bio, the “Sign Up" button on a Facebook Business page, or your Instragram bio. But most email services also have integrations that allow users to sign up directly from a Facebook profile or business page by adding an email signup tab. Then you can share a post that links to the signup tab so people can go to the tab directly from their newsfeeds.
This is an example of the sign up button a Facebook business page.
Twitter no longer supports Twitter cards for email signups and lead generation, but you can still go beyond simply adding a link in your bio. You can (occasionally) send Tweets with a link to your signup form, and pin one of the Tweets on your Twitter Profile.
And remember, a value proposition will make people much more likely to click through and sign up.
Sweeten the deal
Think of the ways marketers get you to sign up for email lists. One popular method is offering exclusive content. You may not be able to offer discounts or promo codes like eCommerce marketers, but you can create valuable content—like market reports, eBooks, or private blog posts—that will entice people to sign up. You can deliver the exclusive content with an automated welcome email for your new signups, or you can add functionality to your website that automatically starts a download when the user submits their email address.
Wrapping up
Some of these subscriber lead generation methods will take some work or some money to get going, but most can be accomplished very quickly and easily. Optimizing your email signature, Facebook page, Instagram bio, and Twitter profile for email signups is something that takes 10 minutes total. Asking for email permission when exchanging business cards is just a habit. You can tackle reaching out to your Gmail contacts, smartphone contacts, Twitter followers, and Facebook friends in small batches and quickly build up a subscrier list. It’s worth the effort, because email marketing is one of the most powerful, cost-effective marketing tools.
Ethan Conley is a marketer, designer, and content writer in Denver, Colo. He was Breakthrough Broker's first employee and helped launch the site in 2011.
Below are just a few of the useful tools and strategies that you will have access to.