The “Advanced Tactics” Letter is a persuasive, insight-driven marketing piece created for agents who want to re-engage homeowners whose listings didn’t sell. Positioned as a proactive, solutions-focused follow-up, this letter challenges the idea that price is the only reason a home didn’t sell—and offers powerful alternatives instead. It introduces sellers to modern listing strategies like reverse prospecting, geo-fenced retargeting, compressed launch windows, and pre-roll video ads—positioning the agent as a knowledgeable, tech-savvy marketer. Part of Breakthrough’s Listing Leads Series, this letter is ideal for sparking new conversations and giving sellers renewed confidence in relisting with a more advanced plan.
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