The “Home Sale Scorecard” Letter is a thoughtful, strategy-driven marketing piece from Breakthrough’s Listing Leads Series that encourages withdrawn or expired sellers to reflect on their previous listing. By prompting them to evaluate what went well—and what didn’t—this letter provides a low-pressure, highly practical entry point for re-engagement. It positions the agent as a helpful advisor who can turn hindsight into a smarter plan going forward. With a clear call-to-action to schedule a 15-minute Summer Strategy Call, this letter is ideal for agents looking to open meaningful conversations that lead to confident, well-informed relisting decisions.
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