The Home Improvements Letter is a thoughtful, informational marketing piece from Breakthrough’s Silver Tsunami campaign. It addresses one of the most frequent questions among longtime homeowners: whether to invest in home upgrades before selling. The letter outlines which improvement projects typically deliver the highest returns, using real ROI data to guide decision-making. With a tone that’s calm, helpful, and never pushy, this letter builds trust with homeowners who may be quietly weighing their next steps. It’s especially effective for agents working with 55+ clients who value transparency and guidance over pressure.
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