The “Reverse Offer” Letter is a high-impact, strategy-first outreach piece designed to re-engage sellers whose listings didn’t move. Part of Breakthrough’s Listing Leads Series, this letter introduces the Reverse Offer Strategy—a proactive approach where the agent drafts a complete offer and presents it to a serious, but hesitant, buyer. It’s framed as a little-known yet highly effective tactic to generate momentum without the hassle of a full relist. With a confident, professional tone and a compelling call to action, this letter positions the agent as a creative problem-solver and market expert, making it ideal for expired listings and withdrawn sellers looking for a fresh perspective.
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