Prospecting Content on Breakthrough Broker

Written by Breakthrough Broker President Eric Sachs is a vast site with literally thousands of action-based ideas, templates, tips, tools, and strategies. It can be overwhelming to navigate to the exact item you’re looking for. Below you will find links to specific content related to Listing Prospecting.

Just Listed & Just Sold Postcards

Postcards are a perfect item to send to your sphere of influence or a geographic farm. Recipients might be unaware of the current market, but these postcards can serve as an educational opportunity. Pack the extra punch with these postcards and include the story of the sale, such as: “Sold in 1 day over asking” or “32 offers in 4 days.”

Proof of Production/Proof of Market Postcard

To even further educate the recipients of the market, send a Proof of Production or Proof of Market postcard. These items include text such as “Sold in one day” or “Sold $10k over asking,” and are great for telling a story of the current market.
Pro Tip: if you have not had at least three sales in recent months, use brokerage listings that have recently sold. Ask your broker if there are three examples of fast sales you can use in a marketing item.

Thinking About Selling? Postcard

Send a “Thinking About Selling?” postcard to potential sellers within your sphere or geographic farm. These are great items to connect agents with potential sellers.

Social Posts

Promote your listings, share your knowledge of the industry, or highlight your wins with social posts. Tell stories like “Sold in 1 day” or “Sold over asking.” Social media is a great tool to activate and engage with your sphere and beyond.

Lead Generation Posts

Obtaining new and fresh leads can be challenging. Use these Lead Generation posts such as, Looking to Relocate or What’s Your Home Worth, to elicit a response from potential clients and garner more business.

Lead Generation Door Hangers

Lure in more leads by utilizing Lead Generation Door Hangers. Door hangers are a dynamic and physical tool to place in front of potential clients with messages from Buy vs. Rent to Self-Promotional and more.

Real Estate Letters

Letters are a great way to communicate who you are as an agent and what your role is to readers in detail. Depending on what message you are trying to convey, there are almost 20 different templates to choose from to get you started. Market Update, For Sale By Owner (FSBO), Low Inventory Prospecting, Home Value Opinion, and more.


Infographics have the ability to translate boring data and numbers into something captivating and eye-catching. When posted on social media they are ideal for sharing, even furthering your sphere of influence.

Open House Invitations

Go beyond the traditional signage and create Open House invitations for your events. Entice potential buyers to visit the open house by purposefully being vague in your description. These invitations are great for building connections between you as an agent and buyers in the neighborhood.

About our President

Eric Sachs

After a successful career as a top-producing real estate agent and building a mid-sized real estate company in Colorado, broker and owner Eric Sachs and his business partner sold their company. Then, they followed their passion for helping those in the real estate industry by founding Breakthrough Broker. Eric is a recognized national speaker and is dedicated to helping real estate agents, title companies, and mortgage companies build successful businesses.

Connect with Eric on Breakthrough Broker!


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