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Local Pros: Meet Chalice Springfield


In this interview we meet and chat with Chalice Springfield, who is the CEO and Managing Broker of Sears Real Estate in Greeley, Colo. The company was started in 1972 and is celebrating its 40th Anniversary this year.



Here are some of Chalice's key points:

  • How did she succeed in the real estate business and become a CEO? "I believe anything is possible. I started at this company when I was 19, in the mailroom ... I didn't really know that this is where I'd end up."
  • Chalice believes perseverance is the key trait that separates top-producing agents from the rest of the real estate crowd. "The individuals that have been really successful in my office, they just don't give up."
  • Chalice says it's important to be involved in the community and to embrace technology—websites, blogs, social media—if you hope to grow your business.
  • When it comes to recruiting new agents, Chalice likes to get past the industry buzzwords and focus on issues that will help her company stand out from the competition. "What kind of support am I going to receive? How available and accessible are you (the managing broker)? What's your vision for the company and the cultural values that the company has?"
  • Chalice lists good hiring practices and community involvement as big reasons for the company's success. Sears looks for agents who are committed to doing the job full-time and sticking with one company, and the agents make time to be active and be seen throughout the market.

Chalice started at Sears Real Estate when she answered an ad to work in the mailroom on the job board at the University of Northern Colorado. She was just 19 years old and seeking employment to help put her through college. After earning her bachelor's degree at UNC, while working full-time at Sears Real Estate, she jumped into the world of real estate where she would find herself some 20 years later. Today, she is delighted to be the CEO/Managing Broker of Sears Real Estate. Chalice has sold real estate, worked in the mortgage and title industries, and currently manages almost 50 people (she calls it “herding cats").