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Low Cost Business Tools for Agents

Building and maintaining a successful real estate business takes a lot of money; it's that simple. From all of the monthly fees to the never-ending major expenses, it is easy to feel overwhelmed when considering your expenses as an agent.


Although paying for programs to assist with the operations of your business is unavoidable, it is possible to lessen your overall monthly expenses by choosing to work with powerful yet budget-friendly solutions. When considering using low-cost programs it is important to note that they will have limitations. However, if you are an agent who prefers to save money over having a cool widget in your CRM, then here is a list of low-cost programs you can use to help support your business.


Websites

  • Placester/Zillow - Both Placester and Zillow offer customized websites with IDX integration included for $10/month. Their basic plans include a branded website template, SEO optimization, the site will be mobile friendly, and can be set up quickly.
  • Wix - Stand out from your competition by having a unique website that showcases yourself rather than an MLS by using a template on Wix. For only $10/month you can purchase and customize a website, a domain name, web hosting, and so much more!

Accounting

  • Wave - Manage your accounting, personal finances, and invoices for free using Wave. This easy to use system can link up to your bank accounts, help manage your income vs. expenses, and simplify your overall accounting process.
  • Xero - For just $10/month you can manage your finances and accounting like a pro. by using Xero. This system is great if you are looking for support with taxes and reporting, in addition to accounting and managing your personal finances.

Leads

  • REDX - Instead of purchasing leads from major sites like Zillow, consider paying for Expired, FSBO, For Rent by Owner, and Pre-Foreclosure leads from REDX. For $30/month you will receive exclusive Pre-Foreclosure leads in your area and can manage them with ease using the REDX dashboard.
  • Craigslist - A unique way to capture leads on Craigslist would be to promote a listing by using only one photo and a brief explanation. Below the explanation, add a “Learn More" link that leads to your website. Once there, use a pop-up form to capture the lead's information.

Transaction Management

  • SkySlope - Built for agents by agents, SkySlope is a user-friendly transaction management system that offers “everything brokers and agents need" for $25/month. In addition to transaction management, SkySlope offers personalized support and an activation team.

CRM

  • Bitrix24 - In addition to being a powerful CRM, Birtrix24 is a collaboration tool that includes unbeatable apps and tools. Birtrix24 is free for up 12 users and includes a drive, email, CRM, and telephone service.
  • Insightly - If you are looking for an easy to use CRM, Inslightly is your go-to tool. In addition to a CRM you can seamlessly manage projects, review business reports, and integrate your email and accounting software to the platform.

Email Marketing

  • MailChimp - Build, launch, and manage email campaigns and automation by using MailChimp. With their free plan, you can design emails through their drag-and-drop system, have up to 2,000 subscribers, and can send 12,000 emails a month.

Marketing Material

  • Create Section - Not to fluff our own feathers but you can create professional looking postcards, flyers, brochures, and more at absolutely no cost in our Create section. By selecting to create a Free PDF, you can customize a design and print it off at home.
  • Direct to Every Door Mailers - For a little more than 18 cents per mail piece, you can send marketing material to entire neighborhoods. There are specifics to consider when using this mailing service, but it is an inexpensive way to get your marketing in front of more people.
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Technology, marketing, & strategy your real estate business needs!

Being a Real Estate Professional is challenging. Finding the time and technology to stay top of mind and generate new business is a full-time job. Breakthrough Broker is here to help.

Equipped with features such as:

Workbooks, checklists, playbooks, and workshops to support the growth and management of your business.
Easy-to-use marketing technology to create and customize professional marketing designs.
Direct mail marketing services and engaging social media content.

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A guide to your advanced real estate marketing tool kit.
Click through the menu on that left to see all the incredible perks of your BB Plus membership, as well as tutorials for using them to save more time and sell more homes.
MLS Lookup
Automated Postcard Campaigns
Social Posts
Team Designs
Preset Brand Color
Headshot Library
Other BB Plus Benefits
Using MLS Lookup
Create marketing for your listing in seconds
  1. Find a marketing template you love.
  2. Enter your listing’s MLS number in the left sidebar.
  3. Watch as your listing’s information and photos instantly populate the item.
  1. Double check for accuracy.
  2. Download for free, share on social media, or use our printing and shipping services.
  3. Create marketing for your listing in seconds.
Select a template and try the MLS Lookup!
Using Automated Postcard Campaigns
Take care of your sphere marketing for the year with just a few clicks.
  1. Choose a postcard set.
  2. Customize your postcards with your information and special message.
  3. Upload your contacts’ addresses or purchase a mailing list.
  1. Purchase your direct mail campaign.
  2. Sit back and relax! Each postcard will be automatically sent at the right time throughout the year.
Create your Automated Postcard Campaign!
Setting up team and two-agent branding
Market as a team.
  1. Visit your BB Plus profile using the waffle icon in the top right corner.
  2. Upload your teammate or team’s information, headshot, and logo.
  3. Open your desired marketing template and select two-agent or team in the left sidebar.
  1. Whatch your teammate or team's information instantly populate the item.
Try team branding by editing a template!
Selecting your preset brand color
Say good bye to “Frankenstein” marketing.
  1. Visit your BB Plus profile using the waffle icon in the top right corner.
  2. Click the Edit Primary Brand Color widget.
  3. Select your brand color with the color picker or enter the Hexcode and click Select.
  1. Moving forward, every customizable marketing template you edit will automatically load with your brand color.
Using your headshot and logo library
Put your best look forward.
  1. Visit your BB Plus profile using the waffle icon in the to pright corner.
  2. Upload additional headshots and logos.
  3. Click Update to save changes.
  1. Edit your favorite marketing template and click on the headshot or logo image slot to pull up your library of images and select.
Other BB Plus Benefits
Premium Designs & Content
Eye-catching, exclusive marketing material and print collateral branded for you.
Unlimited Downloads
Every standard & premium content piece downloaded as much as you.
10% Off Print Orders
Receive 10% off all print orders, including our direct mail services.