
content and designs, and upgraded features such as:
Here you will find a curated collection of our top of the line marketing material available for the single-agent and teams. These templates are only available to BB Plus members, learn more here!
These colorful, professionally-designed property flyers can be customized with your own photos and descriptions.
Use these 11" X 17" brochures to market your luxury listings and tastefully impress buyers and sellers with these four-sided page-turners.
Whether you're marketing to renters or advertising a new listing, we've got the real estate postcard for you.
Looking to get more exposure for your real estate business, newest listing, or upcoming open house event? These customizable, professionally-designed door hangers are just what you need!
From marketing your open house event to capturing leads, having the proper open house marketing materials is essential.
Create beautiful looking graphics for your social media accounts using these templates. Once finished, effortlessly push them live on social media using our advanced Marketing Center.
Looking for an update, modern Listing or Buyer Presentations that knocks the socks right off your clients? You've come to the right place.
Completely customizable and certified bad-ass, this video creator tool makes it beyond easy to create promotional videos for your social feed and website. Available only on Breakthrough Broker Plus!
Market yourself before, during, and after the transaction to your clients by customizing these consumer-facing items!
Real estate newsletters are an invaluable marketing tool. That's why we've put together a few templates that you can use for free!
Whatever you need to communicate to your clients or prospects, we have a letter template just for you! Our templates contain carefully written direct mail copy that is both professional and efficient.
Realtor marketing is every bit as important as marketing your properties. Drum up new business by giving prospective clients the rundown of what makes you the best agent in your market.
Please make use of our free realtor marketing templates.
Looking for marketing material in Spanish? Look no further! Here you will find listing material, infographics, and checklists in Spanish.
Whether you're working with a new client or a seasoned homeowner, these helpful documents will provide the wow factor you're looking for and assist with all phases of the transaction.
Network like a boss when you use these business cards to promote your real estate business.
Are you looking for invitation flyers or a branded notepad? Find these items, plus so much more, right here!
Create eye-catching graphics for your social media feeds in minutes by choosing from these elite designs. Easily post to social with our Share to Facebook and Text-to-Self delivery options.
Check out the articles below to start your Facebook Advertising today!
Promote all phases of your listing on social media when you customize and share these eye-catching listing posts.
From Self-Promo to Looking to Downsize, there are various ways to generate leads in unconventional ways. Dig in to see more!
Everything from online events, closing day celebrations, birthdays, closings, and more! If you have a special occasion or event you want to share, find it here.
Get your name and brand on your social feeds when you share these creative posts to engage with family, friends, and clients.
Holidays are a great way to stay top of mind and let your sphere know you're always thinking about them. Share Christmas, Thanksgiving, 4th of July, and more on your social media feed.
Become a social media expert by using these tools, tips, and strategies.
Just barely scratched the surface with your current social media strategy? Get the most out of each social channel by applying the tips and tricks found in these how-to tutorials and articles.
Blogs are a great way to educate your sphere on a variety of topics. We've done the heavy lifting for you. Simply copy and paste the content and images to your website or social feed.
Having a real estate business plan is essential to the growth of any agent or agency. Make this your best year ever by planning for success and taking action.
If you are a new real estate agent, let us be your online mentor. Below you'll find tips and tools to help you kick-start your business and set you on the path to success.
There are a lot of numbers to keep track of in this business and a lot of real estate accounting software out there. We'll help you make sense of it all.
Looking for a real estate company to team up with? Our company analyzer tool will help you determine which one is the best fit for you!
Make sure nothing gets lost in the shuffle. Our checklists will help you keep track of all the important tasks you need to complete in a real estate transaction.
Need new ideas for overcoming objections and vetting new contacts? Check out some of Breakthrough Broker's best practices for prospecting.
Check out the articles below to start your Facebook Advertising today!
Learn the best practices and strategies for generating business from referrals.
From marketing your open house event to capturing leads, having the proper open house strategies and tactics in place is a must. Make the most of your event with these inspirational ideas and need-to-knows.
Ready to up your online lead generation game? Breakthrough Broker has lined up our top resources to help you learn how utilize different online platforms to bring in more potential clients.
Ready to learn which CRM you should use for your business and how to use it most effectively? You've come to the right place!
Let Breakthrough Broker guide you as you learn how to use photos and videos to market your real estate business.
Email marketing just got a whole lot easier with our tips and tutorials below!
We'll cover online strategies, tools, platforms, and more in our how-to series to help you grow your real estate business.
We'll help you sort through all the products and resources on the market today and help you choose the best ones for your real estate business.
Missed one of our monthly webinars? No to worry. Here you will find all of our on-demand webinars ranging from Tech Tips for Success to Instagram Best Practices. Enjoy!
The real estate industry can get stressful at times, but you aren't in this alone. Let our Breakthrough Broker team help you get your motivation back with these resources!
Want to amp up your daily productivity? Check out our top tips and advice for managing your busy schedule and large workload.
Check out these great tips we've complied to help you improve your sales chops. Be sure to let us know if you've got a great idea for a sales article or tip.
We have interviewed experts in the real estate industry to help you gather insider information on how to become a power agent in your own right.
We want to help you be the best leader you can be! We welcome input and ideas regarding brokerage management, so be sure to email Support@BreakthroughBroker.com to tell us how we can further your success.
We'll review the latest books in the industry and point you towards the best reads out there. Check out our current reviews below!
Keep an eye out for Breakthrough Broker's top advice on lead generation techniques, customer service, agent relations, networking, and more.
Interest rates are inching back up and terms like “seller's market" are getting thrown around quite a bit; there is much discussion about how houses don't stay on the market long… and that buyers are “coming out of the woodwork" because the demand for homes is high while the supply is low. The rising home prices and low inventory do create a highly competitive market for buyers yet an ideal environment for sellers.
While that appears to be true in many areas of the U.S. right now, no matter what the market - buyers are always looking for the best product they can find at the best price they can negotiate. We've all encountered home sellers who aren't convinced they need to hire a Realtor because “This is going to be easy! It's a Seller's Market!!!" Now more than ever, all these factors emphasize the real significance of working with qualified real estate professionals in order to effectively get through the current marketplace.
Real estate agents representing sellers need to present potential buyers with QUICK opportunities to emotionally connect with a property. A seller and his/her Realtor need to set the property apart in presentation and value from all the other houses in the neighborhood that are up for sale. This isn't a new concept, of course, yet many sellers and even some real estate agents haven't felt the need to stage listings when the difference made in staging a home can be immense!!!
You already know this: the Internet has changed the way we sell a home.
Did you know that 42% of buyers used YouTube to look up houses for sale in 2012? Property Staging is becoming an essential marketing tool because people tend to take care of all their social, private and business needs on the internet. Most buyers want a home that is turnkey ready and home staging gives them what they're looking for. Look at the MLS photos and you can ALWAYS tell a home that has been professionally staged vs. not. The money spent on marketing the home will be twice as effective when you have photos of beautifully staged rooms versus photos done quickly and without professional planning. With over 80% (according to NAR) of home buyers searching the Internet FIRST, it's critical that home marketing photos be outstanding and have instant positive impact.
Incorporating a Staging Day or even a one-hour Staging Consultation in a listing package gives a Realtor a huge competitive advantage to the average real estate agent! Buyers recognize a home that has been beautifully prepared to sell and will want the same for their own home. Many times home sellers contact me before getting an agent, so in the staging business, the Realtor Partnership is reciprocal. A professional stager will always encourage sellers to work with an agent - it makes sense in every way. You know the old adage, “you think it's expensive to hire a professional? Well then, just hire an amateur!!!" Home staging is pure economics. When you improve upon a product, you increase the demand and thus raise the price. Several statistics consistently show that staging has an impact on price and demand. In a 2005/2006 poll by Maritz Research, over 1/3 of buyers were willing to pay more money for a home that was move-in ready. In another 2006 Royal LePage House Staging Poll (conducted by Maritz Research) revealed that 36% of potential buyers said that they would be willing to pay a premium for a home with updated décor.
A faster sale for the best price will have clients singing your praises! In a referral-based industry, happy clients mean more listings, of course!! The cost of staging is MUCH less than the first price reduction; so don't disappoint your clients with that sad alternative.
A Realtor has to have a strong client relationship that gets you through the entire escrow process. Home staging is a form of constructive criticism that sometimes addresses hard issues like unique “style," cleanliness, pet smells, and other “delicate" issues that a Realtor should not have to touch with a client. A professional home stager is trained in wording and handling these issues with delicacy yet persuasiveness. Sometimes - no matter how attached the seller is to their décor - it hurts the value. Some buyers that walk through the front door of a home have a difficult time visualizing how a home will look with their belongings in it. Sometimes a home has a quirky layout that is difficult to mentally move furniture around in. Either way, by staging a home at its “ideal" and demonstrating creative uses for space, buyers can get a better feel for how the home will look without the seller's belongings. Home staging, when done effectively, helps to show off a home at its best while downplaying a home's negative elements. After living in a home for more than two years, it is almost impossible to “objectively" view the space from a buyer's perspective and no matter how much “decluttering" a homeowner does, it doesn't address the real issue of ensuring that buyers see themselves in that particular home.
According the National Association of Realtors, Realtors are more likely to take their clients to homes that have been professionally staged rather than those which have not. When you have a reputation for listing move-in ready homes marketed specifically to buyers, agents will want to show them. In a cyclical industry, it helps to have a “quality listing" reputation. According to a Certified Staging Professionals' June 2006 survey of 218 real estate professionals, 98% believe it is necessary to hire a professional home stager but only 20% had actually done it.
Even in a “Seller's Market," there is a lot of competition!!! According to the Real Estate Staging Association, professionally staged homes:
✓ Look better than other homes on the market
✓ Spend 73% less time on the market
✓ Typically sell for more money
✓ Look better in print and Internet ads
✓ Receive more foot traffic
✓ End up on a buyer's "must see" list
✓ Are viewed by buyers as "well maintained"
✓ Are seen as "move-in" ready
✓ Have less reasons for buyers to ask for concessions
✓ "STAND-OUT" in prospective buyers' minds
Lisa Nelson is a HSR-Certified Home Stager & Redesigner and the owner of Show-Homes, LLC
1001-A E. Harmony Road, #138
Fort Collins, Colorado 80525
phone: 970.658.7811
email: Lisa@show-homes.biz
www.show-homes.biz
Below are just a few of the useful tools and strategies that you will have access to.