
content and designs, and upgraded features such as:
Here you will find a curated collection of our top of the line marketing material available for the single-agent and teams. These templates are only available to BB Plus members, learn more here!
These colorful, professionally-designed property flyers can be customized with your own photos and descriptions.
Use these 11" X 17" brochures to market your luxury listings and tastefully impress buyers and sellers with these four-sided page-turners.
Whether you're marketing to renters or advertising a new listing, we've got the real estate postcard for you.
Looking to get more exposure for your real estate business, newest listing, or upcoming open house event? These customizable, professionally-designed door hangers are just what you need!
From marketing your open house event to capturing leads, having the proper open house marketing materials is essential.
Create beautiful looking graphics for your social media accounts using these templates. Once finished, effortlessly push them live on social media using our advanced Marketing Center.
Looking for an update, modern Listing or Buyer Presentations that knocks the socks right off your clients? You've come to the right place.
Completely customizable and certified bad-ass, this video creator tool makes it beyond easy to create promotional videos for your social feed and website. Available only on Breakthrough Broker Plus!
Market yourself before, during, and after the transaction to your clients by customizing these consumer-facing items!
Real estate newsletters are an invaluable marketing tool. That's why we've put together a few templates that you can use for free!
Whatever you need to communicate to your clients or prospects, we have a letter template just for you! Our templates contain carefully written direct mail copy that is both professional and efficient.
Realtor marketing is every bit as important as marketing your properties. Drum up new business by giving prospective clients the rundown of what makes you the best agent in your market.
Please make use of our free realtor marketing templates.
Looking for marketing material in Spanish? Look no further! Here you will find listing material, infographics, and checklists in Spanish.
Whether you're working with a new client or a seasoned homeowner, these helpful documents will provide the wow factor you're looking for and assist with all phases of the transaction.
Network like a boss when you use these business cards to promote your real estate business.
Are you looking for invitation flyers or a branded notepad? Find these items, plus so much more, right here!
Create eye-catching graphics for your social media feeds in minutes by choosing from these elite designs. Easily post to social with our Share to Facebook and Text-to-Self delivery options.
Check out the articles below to start your Facebook Advertising today!
Promote all phases of your listing on social media when you customize and share these eye-catching listing posts.
From Self-Promo to Looking to Downsize, there are various ways to generate leads in unconventional ways. Dig in to see more!
Everything from online events, closing day celebrations, birthdays, closings, and more! If you have a special occasion or event you want to share, find it here.
Get your name and brand on your social feeds when you share these creative posts to engage with family, friends, and clients.
Holidays are a great way to stay top of mind and let your sphere know you're always thinking about them. Share Christmas, Thanksgiving, 4th of July, and more on your social media feed.
Become a social media expert by using these tools, tips, and strategies.
Just barely scratched the surface with your current social media strategy? Get the most out of each social channel by applying the tips and tricks found in these how-to tutorials and articles.
Blogs are a great way to educate your sphere on a variety of topics. We've done the heavy lifting for you. Simply copy and paste the content and images to your website or social feed.
Having a real estate business plan is essential to the growth of any agent or agency. Make this your best year ever by planning for success and taking action.
If you are a new real estate agent, let us be your online mentor. Below you'll find tips and tools to help you kick-start your business and set you on the path to success.
There are a lot of numbers to keep track of in this business and a lot of real estate accounting software out there. We'll help you make sense of it all.
Looking for a real estate company to team up with? Our company analyzer tool will help you determine which one is the best fit for you!
Make sure nothing gets lost in the shuffle. Our checklists will help you keep track of all the important tasks you need to complete in a real estate transaction.
Need new ideas for overcoming objections and vetting new contacts? Check out some of Breakthrough Broker's best practices for prospecting.
Check out the articles below to start your Facebook Advertising today!
Learn the best practices and strategies for generating business from referrals.
From marketing your open house event to capturing leads, having the proper open house strategies and tactics in place is a must. Make the most of your event with these inspirational ideas and need-to-knows.
Ready to up your online lead generation game? Breakthrough Broker has lined up our top resources to help you learn how utilize different online platforms to bring in more potential clients.
Ready to learn which CRM you should use for your business and how to use it most effectively? You've come to the right place!
Let Breakthrough Broker guide you as you learn how to use photos and videos to market your real estate business.
Email marketing just got a whole lot easier with our tips and tutorials below!
We'll cover online strategies, tools, platforms, and more in our how-to series to help you grow your real estate business.
We'll help you sort through all the products and resources on the market today and help you choose the best ones for your real estate business.
Missed one of our monthly webinars? No to worry. Here you will find all of our on-demand webinars ranging from Tech Tips for Success to Instagram Best Practices. Enjoy!
The real estate industry can get stressful at times, but you aren't in this alone. Let our Breakthrough Broker team help you get your motivation back with these resources!
Want to amp up your daily productivity? Check out our top tips and advice for managing your busy schedule and large workload.
Check out these great tips we've complied to help you improve your sales chops. Be sure to let us know if you've got a great idea for a sales article or tip.
We have interviewed experts in the real estate industry to help you gather insider information on how to become a power agent in your own right.
We want to help you be the best leader you can be! We welcome input and ideas regarding brokerage management, so be sure to email Support@BreakthroughBroker.com to tell us how we can further your success.
We'll review the latest books in the industry and point you towards the best reads out there. Check out our current reviews below!
Keep an eye out for Breakthrough Broker's top advice on lead generation techniques, customer service, agent relations, networking, and more.
Do not lose out on leads and money by not using it.
I am sure by now you have heard someone talk about the Facebook (FB) pixel. Whether it be from someone using it, someone asking about it, or various marketing experts talking about it. All of this attention is with good reason. The FB Pixel is, in my humble opinion, the most powerful ad tool that FB has in its arsenal. And unfortunately, it is also the most confusing topic for agents.
What an FB Pixel is and how to use it is easily the most asked question I get. So many agents do not understand what it is, let alone how to use it, so they never get a chance to experience the lead success it can create.
My focus in this article is to take a "101" approach so that at the end you will know two things:
That's it and nothing more. When building on any marketing tactic, you need to have a foundation, and that is what we will be building here. In later articles, we can get into more complex and advanced ways to use the pixel but first let's make sure we have a complete understanding of the basics.
What the heck is a pixel?
I am sure you have heard the term "pixel" in other areas that have no relation to FB or marketing. However, in this case, we aren't talking about the Google smartphone, the movie by Adam Sandler, or the quality of a digital camera. However, for us, our only focus is the world of FB marketing and how the pixel fits into it. So let's start with that.
A pixel is a "short snippet of code that you install on your website or landing page."
See how easy that was? That is all it is, just code. Ok, I know it really isn't that simple and if you are a visual learner like I am, you want to see exactly what it is. I have put a sample pixel code below so you can visually see what I am talking about.
Frazier's Facebook Pixel Code
< script >
! function(f,b,e,v,n,t,s )
{ if(f.fbq)return;n=f.fbq=function(){n.callMethod ?
n. callMethod.apply(n,arguments):n.queue.push(arguments) };
I f(!f.fbq)f.fbq=n;n.push=n;n.loaded=!0;n.version='2.0 ';
N .queue=[];t=b.createElement(e);t.async=! 0;
T .src=v;s=b.getElementsByTagName(e)[0 ];
s.p arentNode.insertBefore(t,s)}(window, document,'scri pt',
'h ttps://connect.facebook.net/en_US/fbevents.j s');
F bq('init', '46077402769346 1');
F bq('track', 'PageView ');
script >
< noscript>
End Frazier's Facebook Pixel Code
Now, this is when people's eyes either "bug out" or "glaze over", I get it. Don't let all the numbers, letters, and symbols mixed complicate it for you. You don't need to know what any of that means or does in order to use it. But I did want you to see what the code looks like in its default state. Now let's translate that same FB pixel code into plain English.
Frazier's Facebook Pixel Code IN ENGLISH
I am just going to Netflix and chill until someone visits my website.
Oh! Looks like John/Jane Doe just visited my website.
Let me see if John/Jane Doe has an FB account.
John/Jane Doe does have an FB account! Yay! I better record and track this visit in Frazier's FB ad manager in case he wants to target John/Jane with some FB ads down the road.
End Frazier's Facebook Pixel Code IN ENGLISH
Does the code make more sense now? Hopefully, seeing that code from a human perspective will take the complexity out of what it does. Usually, when I teach agents about the pixel, this example hits home. However, If you are still a little-confused let's use an example that EVERY agent can relate to. An Open House.
Think of your website as your Open House. Think of the FB Pixel a mandatory sign-in sheet.
Mindblown. Right? When someone visits your Open House, you have a sign-in sheet to record and track those people so you can market to them (and for other reasons). The beauty of the FB pixel, as opposed to the sign-in sheet, is that it all happens behind the scenes to EVERY visitor whether they want to sign-in or not. Pretty powerful and useful, right?
Now that we have learned what an FB Pixel is, let us look at a simple scenario on how you could use it. We will make a lot of assumptions in this scenario, but all of it based on real-life examples. We are only going to get into what you CAN do with the Pixel and will get into specifics on how to do it in later articles.
Scenario: Getting Seller Leads
So you want to get seller leads? Awesome. Here is how you could use the Pixel when using a Home Valuation lead magnet site. We will break down the process into two parts.
1) Track & Record
Set up a Home Valuation Landing Page (WhatIsMyHouseWorth.com). You would then install your FB Pixel on WhatIsMyHouseWorth.com. In the FB ads manager, you would tell the Pixel to record and track all the visitors to WhatIsMyHouseWorth.com. While still in the FB ads manager, you would create a "custom audience" for all of that visitor data to be dumped into.
2) Using the Data
Now that you have a custom audience in the FB ads manager, you can then run "retargeting/remarketing ads" to all those people who visited WhatIsMyHouseWorth.com. You do this if you didn't convert them when they first visited WhatIsMyHouseWorth.com.
That is it. The two parts of using the Pixel in simple terms. Now let's see this in action.
John/Jane Doe visits WhatIsMyHouseWorth.com because they are interested in possibly selling their home. They are on the website but decide to not enter their information to get their home valuation. The next day John/Jane are watching some tantalizing food videos on FB, and in their news feed, they see an ad from WhatIsMyHouseWorth.com saying "Most people make the mistake of not knowing what their house is worth before deciding to sell. Click here to see our FREE report on what your house is worth." John/Jane start thinking, "Well we don't want to make any mistakes, and we do want to look into selling, let's go ahead and see what our house is worth." Boom, you now have a converted them to a lead that you can then nurture to a listing.
The above scenario is just one example of the power in using the FB Pixel for retargeting/remarketing to convert visitors to leads. Without any tracking on your website, you are losing out on leads and by extension, money. With the FB Pixel, you can now keep in front of those visitors with ads to increase your conversion chances, not to mention brand recognition. The beauty of this is that this simple scenario is just scratching the surface of what you can do with the Pixel.
Jason Frazier & Chelsea Peitz are national speakers, thought leaders, social media evangelists, and marketing practitioners that have joined forces to create a "Next Level" coaching group called, The Agent Marketer. Their program focuses on the "Chemistry of Marketing" where the building blocks of a complex modern marketing plan are laid out taught to professionals in the Real Estate industry.
They have created high level, highly tactical marketing courses that are broken down in easy to follow steps so that beginners and advanced agents can both take advantage. This is the first of its kind coaching group teaching their "Periodic Table of Marketing" that includes: Landing Pages, Scripts, Technology, Social Selling, Lead Magnets, Email Marketing, Consumer Experience, and much much more.
Find and follow Chelsea Peitz here;
Facebook, Linkedin, YouTube
Instagram: @chelsea.peitz
Snapchat: @chelsea.peitz
Find and follow Jason Frazier
Facebook
Instagram: @TheAgentMarketer
Twitter: @AgentMarketerIO
Below are just a few of the useful tools and strategies that you will have access to.