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Explore the Marketing Center
Save Money During The Market Shift

Sponsored Content
Written by Breakthrough Broker President Eric Sachs

Most real estate markets in America are looking at about 30% less transactions this year compared to 2022. As most real estate agents look to bring home the same amount of money this year with less transactions to be had, we have to get creative.

Saving money while continuing to market ourselves is a difficult task. One way to save money is to make sure we are maximizing our tax deductions.

First and foremost, it’s important to understand what tax deductions are. Tax deductions are expenses you incur throughout the year that can be subtracted from your taxable income, which ultimately reduces your tax liability. Some common tax deductions include charitable contributions, mortgage interest, medical expenses, and for most real estate professionals a variety of business expenses. By maximizing your tax deductions, you can reduce your taxable income, which means you’ll pay less in taxes.

One of the biggest benefits of maximizing your tax deductions is that it can help you save money. For example, if you’re in the 25% tax bracket and you have $10,000 in deductions, you’ll save $2,500 on your taxes. That’s $2,500 that you get to keep in your pocket instead of giving it to the government.

So, how can you go about maximizing your tax deductions? The first step is to keep track of your expenses throughout the year. This can be done by saving receipts, logging expenses in a spreadsheet, or using a budgeting app.

As busy real estate agents, tracking our business expenses often means sifting through months of receipts. That is if we even remembered to keep them.


This is where Realtyzam comes in. Realtyzam is a real estate specific app, designed to help agents keep track of their business expenses in the easiest way possible. It will connect directly to your bank, create your P&L, and scan and store all of your receipts. With a few clicks, your accountant or tax preparer will have everything they need to maximize your tax deductions and help you save money.

We have been partnered with Realtyzam for three years and have had nothing but positive feedback.

Realtor Shelly “Just started using this product and it’s so freaking easy!!!” We have heard from other agents who said say they can’t live without their Realtyzam app.

Check out realtyzam.com and see if it could help make tax deductions part of your business plan.


About our President

Eric Sachs

After a successful career as a top-producing real estate agent and building a mid-sized real estate company in Colorado, broker and owner Eric Sachs and his business partner sold their company. Then, they followed their passion for helping those in the real estate industry by founding Breakthrough Broker. Eric is a recognized national speaker and is dedicated to helping real estate agents, title companies, and mortgage companies build successful businesses.

Connect with Eric on Breakthrough Broker!

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Technology, marketing, & strategy your real estate business needs!

Being a Real Estate Professional is challenging. Finding the time and technology to stay top of mind and generate new business is a full-time job. Breakthrough Broker is here to help.

Equipped with features such as:

Workbooks, checklists, playbooks, and workshops to support the growth and management of your business.
Easy-to-use marketing technology to create and customize professional marketing designs.
Direct mail marketing services and engaging social media content.

Create your free account and join over 600,000 other real estate pros.

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A guide to your advanced real estate marketing tool kit.
Click through the menu on that left to see all the incredible perks of your BB Plus membership, as well as tutorials for using them to save more time and sell more homes.
MLS Lookup
Automated Postcard Campaigns
Social Posts
Team Designs
Preset Brand Color
Headshot Library
Other BB Plus Benefits
Using MLS Lookup
Create marketing for your listing in seconds
  1. Find a marketing template you love.
  2. Enter your listing’s MLS number in the left sidebar.
  3. Watch as your listing’s information and photos instantly populate the item.
  1. Double check for accuracy.
  2. Download for free, share on social media, or use our printing and shipping services.
  3. Create marketing for your listing in seconds.
Select a template and try the MLS Lookup!
Using Automated Postcard Campaigns
Take care of your sphere marketing for the year with just a few clicks.
  1. Choose a postcard set.
  2. Customize your postcards with your information and special message.
  3. Upload your contacts’ addresses or purchase a mailing list.
  1. Purchase your direct mail campaign.
  2. Sit back and relax! Each postcard will be automatically sent at the right time throughout the year.
Create your Automated Postcard Campaign!
Setting up team and two-agent branding
Market as a team.
  1. Visit your BB Plus profile using the waffle icon in the top right corner.
  2. Upload your teammate or team’s information, headshot, and logo.
  3. Open your desired marketing template and select two-agent or team in the left sidebar.
  1. Whatch your teammate or team's information instantly populate the item.
Try team branding by editing a template!
Selecting your preset brand color
Say good bye to “Frankenstein” marketing.
  1. Visit your BB Plus profile using the waffle icon in the top right corner.
  2. Click the Edit Primary Brand Color widget.
  3. Select your brand color with the color picker or enter the Hexcode and click Select.
  1. Moving forward, every customizable marketing template you edit will automatically load with your brand color.
Using your headshot and logo library
Put your best look forward.
  1. Visit your BB Plus profile using the waffle icon in the to pright corner.
  2. Upload additional headshots and logos.
  3. Click Update to save changes.
  1. Edit your favorite marketing template and click on the headshot or logo image slot to pull up your library of images and select.
Other BB Plus Benefits
Premium Designs & Content
Eye-catching, exclusive marketing material and print collateral branded for you.
Unlimited Downloads
Every standard & premium content piece downloaded as much as you.
10% Off Print Orders
Receive 10% off all print orders, including our direct mail services.