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Stop Living in the Frustration Gap


By: Bruce Lund




How are you measuring success?

While I’ve been coaching thousands of entrepreneurs, solopreneurs, and salespeople over the last decade of my life, I’ve encountered so many people who want success…and they wanted it two weeks ago.

I’m just as guilty as anyone else out there who is a High D, highly-motivated solopreneur. Nothing is ever good enough. I could have worked for 16-hours straight with tons of phone calls and great relationships being built, but I go to bed at night only thinking about what I didn’t get done.

I’ve always found that the benchmark I set for myself will always move up. The minute I get close to my goal, I’ll end up moving the benchmark higher.

This is the frustration gap.

And so many people live in this frustration gap that they’ve gotten themselves into.

What I want to do is help you pivot to a “celebration gap.”

This means looking at success in a new way. Here is where I started and here is where I was able to get to. At the end of every day and every week, you should look back and celebrate your success.

You aren’t where you were yesterday, and you’ll be better tomorrow than you were today.

As long as you’re doing the heavy-lifting required, there is no reason you shouldn’t do this.

Remember, progress versus perfection in everything you do.


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About Bruce:

Dr. Bruce Lund has trained thousands of professionals all over the country. Bruce earned a PhD in Human Performance, and prides himself on having the heart of a teacher as a former professor in the Texas A&M system. For the past five years he’s focused his attention solely on helping individuals working in commoditized industries differentiate through entrepreneur and sales coaching. 90-Day Sales Manager is one of the fastest growing training programs for solopreneurs. Get FREE access to our Sales Plan and Selling System HERE.

Library Page:

90-Day Sales Manager™ is a sales onboarding and entrepreneur training program for producers of all levels in real estate. Due to daily accountability, weekly benchmarks, and monthly evaluations, their program has been described as the P90X of sales training. Graduates of the program consistently have their “best months ever” during and immediately after completion.

Founder and director, Dr. Bruce Lund, has partnered with Breakthrough Broker to give BB agents the same great information found in this program but in mini sessions and with work-along steps. By working through the weekly videos and steps in the 90-Day Sales Manager library, you will gain the confidence needed to establish realistic goals, exceed your monthly benchmarks, and keep your pipeline full for months to come! Get access to our $15 KICKSTART program HERE and receive our planner for FREE.

More about 90-Day Sales Manager

The 90-Day Sales Manager program has 300+ organized training videos tied to daily sales content and exercises. It is quickly being recognized as the most robust, systematic training for agents all over the country. The program combines daily virtual training videos with weekly LIVE group sessions either online or in-person. Come join our fast-growing community of entrepreneurs. If you’re ready to take the 90-Day Sales Challenge get immediate access HERE.