The "O" Event: Raising the bar for real estate seminars

“The Power of Execution" is the title of this year's edition of The “O" Event, which is scheduled for Oct. 8 in Scottsdale, Ariz. The event, presented by Old Republic Title of Phoenix, is raising the bar for real estate events. The high-energy event is sure to excite and motivate the 800+ real estate professionals who will attend at the Scottsdale Performing Arts Center. BreakthroughBroker.com had an opportunity to interview the mastermind behind The “O" Event, Senior VP and County Manager of Old Republic Title, Michelle Schwartz.

BreakthroughBroker.com: How did The “O" Event come to be?

Michelle Schwartz: The event started five years ago as we were seeking to get the Old Republic name out to real estate agents as well as provide value to agents in our area. The industry was in turmoil and the market was poor. Agents were hungry for what to do next. The event was designed to educate, motivate, and innovate, by giving agents tools to help them grow their business.

BreakthroughBroker.com: The “O" Event is referred to by many as the premier event in Arizona real estate. What can agents expect when they come to the event?

Michelle Schwartz: The day will be action-packed and exciting, to say the least. Attendees will have a chance to listen to economic reports at a local, national, and even an international level. The speakers will identify opportunities for agents in the market for the next year.

We also will hear from The Wall Street Journal's No. 1-ranked agent in America.

These are just two things agents can expect, I won't ruin any of the surprises.

BreakthroughBroker.com: What do you mean by surprises?

Michelle Schwartz: Well, over the years the event has become known for it's great surprises. Last year Brian Buffini stopped by and addressed the audience. We also had Joseph Callaway, No. 1 best-selling author of “Clients First." And every attendee received an autographed copy of the book!

BreakthroughBroker.com: The events in the past have been free for agents, can you explain the registration of $20 for agents for this year's event?

Michelle Schwartz: Yes, this year there is a minimum event registration fee of $20 per agent. 100 percent of this fee will be donated to an incredible charity called the Care Fund. (http://vimeo.com/58138838#) The Care Fund is a benefit for families in Arizona who are going through severe health issues. The fund helps these families pay their mortgage payments while they are caring for their ill children.

BreakthroughBroker.com: That is a great benefit, BreakthroughBroker.com will look into this and help any way we can. Michelle, is there anything else you want to let real estate agents know who may be thinking about coming to this event?

Michelle Schwartz: Yes, we will be giving two awards out at the event. The “O" Hero award will be given to an agent who gives back to the community. We will donate $2,000 to the recipient's charity of choice.

We also have a children's category this year. We will give a $1,000 scholarship to a child of a real estate professional who displays exemplary community involvement.

BreakthroughBroker.com: We serve real estate professionals throughout the country, and we're exposed to all types of events. I can truly tell you that this event is raising the bar for real estate events.

For further information and to register please go to The “O" Event Facebook page or call Old Republic Title at 602.631.3760.

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