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Top Producers will be made in the first three months of 2013
Top Producers will be made in the first three months of 2013

I believe the agents who work their butts off this December and January will write the script for a year of remarkable business success in 2013. Forget pessimism and opinion about housing and the economy, and consider the following information as you plan for the next year:

Housing Recovery: By all indications the national housing market is making a strong recovery, which has been verified by multiple sources over a period of time. Every market has its own level of recovery, so you need to know the stats for your local area.

Confidence: An increase in Buyer and Seller confidence should drive more sales. Agents need to be prepared to reinforce this confidence with facts. Create a buzz among your sphere that now is the time to buy or sell.

Affordability: Any agent who considers first time home buyers or move up buyers as target customers should understand affordability inside-out. The combination of record low interest rates, increasing rental costs, and suppressed home prices has created one of the highest levels of affordability in history.

Home prices: As home prices in many markets increase, the homeowner's equity will increase. This means people who a year ago could not afford to sell may now be in a better position. This is a great opportunity to prospect for withdrawn and expired listings. Maybe you even met with an owner over the last two years only to realize they didn't have the equity to list. Offer these clients a 2013 moving consultation.

Inventory (for sellers): Five years after the mortgage meltdown, supply and demand as it relates to the number of available homes for sale and the number of homebuyers in the market has finally balanced. Smart agents will know which local areas have low inventory and prospect for listings in this area. Sellers who felt they couldn't sell due to high competition should be ready to list this spring.

Investment Property: Combine the near halt in new construction (creating a housing shortage) with the recession (leaving some weary of home ownership) and you have a recipe for a landlords' market. Rental rates are on the rise, and agents who understand investment property and put the right deals in front of investors will prosper.

New Construction: Despite the slow down in new construction over the last few years, it is now making a huge comeback and agents should seek these listing opportunities. Never assume the builder already has an agent or sales team who they're happy with.

FSBO: As the housing market improves and third party home search sites offer listing placement for FSBO, we will start to see many more of these listings. Be prepared on two fronts. Your buyers will want to see these and it may be a good opportunity to prospect for these listings.

When you look at these market factors you should see opportunity to grow your business. Will you implement a strategy to capitalize this spring,or will you let the competition pull away?

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A guide to your advanced real estate marketing tool kit.
Click through the menu on that left to see all the incredible perks of your BB Plus membership, as well as tutorials for using them to save more time and sell more homes.
MLS Lookup
Automated Postcard Campaigns
Social Posts
Team Designs
Preset Brand Color
Headshot Library
Other BB Plus Benefits
Using MLS Lookup
Create marketing for your listing in seconds
  1. Find a marketing template you love.
  2. Enter your listing’s MLS number in the left sidebar.
  3. Watch as your listing’s information and photos instantly populate the item.
  1. Double check for accuracy.
  2. Download for free, share on social media, or use our printing and shipping services.
  3. Create marketing for your listing in seconds.
Select a template and try the MLS Lookup!
Using Automated Postcard Campaigns
Take care of your sphere marketing for the year with just a few clicks.
  1. Choose a postcard set.
  2. Customize your postcards with your information and special message.
  3. Upload your contacts’ addresses or purchase a mailing list.
  1. Purchase your direct mail campaign.
  2. Sit back and relax! Each postcard will be automatically sent at the right time throughout the year.
Create your Automated Postcard Campaign!
Setting up team and two-agent branding
Market as a team.
  1. Visit your BB Plus profile using the waffle icon in the top right corner.
  2. Upload your teammate or team’s information, headshot, and logo.
  3. Open your desired marketing template and select two-agent or team in the left sidebar.
  1. Whatch your teammate or team's information instantly populate the item.
Try team branding by editing a template!
Selecting your preset brand color
Say good bye to “Frankenstein” marketing.
  1. Visit your BB Plus profile using the waffle icon in the top right corner.
  2. Click the Edit Primary Brand Color widget.
  3. Select your brand color with the color picker or enter the Hexcode and click Select.
  1. Moving forward, every customizable marketing template you edit will automatically load with your brand color.
Using your headshot and logo library
Put your best look forward.
  1. Visit your BB Plus profile using the waffle icon in the to pright corner.
  2. Upload additional headshots and logos.
  3. Click Update to save changes.
  1. Edit your favorite marketing template and click on the headshot or logo image slot to pull up your library of images and select.
Other BB Plus Benefits
Premium Designs & Content
Eye-catching, exclusive marketing material and print collateral branded for you.
Unlimited Downloads
Every standard & premium content piece downloaded as much as you.
10% Off Print Orders
Receive 10% off all print orders, including our direct mail services.