
content and designs, and upgraded features such as:
Here you will find a curated collection of our top of the line marketing material available for the single-agent and teams. These templates are only available to BB Plus members, learn more here!
These colorful, professionally-designed property flyers can be customized with your own photos and descriptions.
Use these 11" X 17" brochures to market your luxury listings and tastefully impress buyers and sellers with these four-sided page-turners.
Whether you're marketing to renters or advertising a new listing, we've got the real estate postcard for you.
Looking to get more exposure for your real estate business, newest listing, or upcoming open house event? These customizable, professionally-designed door hangers are just what you need!
From marketing your open house event to capturing leads, having the proper open house marketing materials is essential.
Create beautiful looking graphics for your social media accounts using these templates. Once finished, effortlessly push them live on social media using our advanced Marketing Center.
Looking for an update, modern Listing or Buyer Presentations that knocks the socks right off your clients? You've come to the right place.
Market yourself before, during, and after the transaction to your clients by customizing these consumer-facing items!
Real estate newsletters are an invaluable marketing tool. That's why we've put together a few templates that you can use for free!
Whatever you need to communicate to your clients or prospects, we have a letter template just for you! Our templates contain carefully written direct mail copy that is both professional and efficient.
Realtor marketing is every bit as important as marketing your properties. Drum up new business by giving prospective clients the rundown of what makes you the best agent in your market.
Please make use of our free realtor marketing templates.
Looking for marketing material in Spanish? Look no further! Here you will find listing material, infographics, and checklists in Spanish.
Whether you're working with a new client or a seasoned homeowner, these helpful documents will provide the wow factor you're looking for and assist with all phases of the transaction.
Network like a boss when you use these business cards to promote your real estate business.
Are you looking for invitation flyers or a branded notepad? Find these items, plus so much more, right here!
Create eye-catching graphics for your social media feeds in minutes by choosing from these elite designs. Easily post to social with our Share to Facebook and Text-to-Self delivery options.
Check out the articles below to start your Facebook Advertising today!
Promote all phases of your listing on social media when you customize and share these eye-catching listing posts.
From Self-Promo to Looking to Downsize, there are various ways to generate leads in unconventional ways. Dig in to see more!
Everything from online events, closing day celebrations, birthdays, closings, and more! If you have a special occasion or event you want to share, find it here.
Get your name and brand on your social feeds when you share these creative posts to engage with family, friends, and clients.
Holidays are a great way to stay top of mind and let your sphere know you're always thinking about them. Share Christmas, Thanksgiving, 4th of July, and more on your social media feed.
Become a social media expert by using these tools, tips, and strategies.
Just barely scratched the surface with your current social media strategy? Get the most out of each social channel by applying the tips and tricks found in these how-to tutorials and articles.
Blogs are a great way to educate your sphere on a variety of topics. We've done the heavy lifting for you. Simply copy and paste the content and images to your website or social feed.
Having a real estate business plan is essential to the growth of any agent or agency. Make this your best year ever by planning for success and taking action.
If you are a new real estate agent, let us be your online mentor. Below you'll find tips and tools to help you kick-start your business and set you on the path to success.
There are a lot of numbers to keep track of in this business and a lot of real estate accounting software out there. We'll help you make sense of it all.
Looking for a real estate company to team up with? Our company analyzer tool will help you determine which one is the best fit for you!
Make sure nothing gets lost in the shuffle. Our checklists will help you keep track of all the important tasks you need to complete in a real estate transaction.
Need new ideas for overcoming objections and vetting new contacts? Check out some of Breakthrough Broker's best practices for prospecting.
Check out the articles below to start your Facebook Advertising today!
Learn the best practices and strategies for generating business from referrals.
From marketing your open house event to capturing leads, having the proper open house strategies and tactics in place is a must. Make the most of your event with these inspirational ideas and need-to-knows.
Ready to up your online lead generation game? Breakthrough Broker has lined up our top resources to help you learn how utilize different online platforms to bring in more potential clients.
Ready to learn which CRM you should use for your business and how to use it most effectively? You've come to the right place!
Let Breakthrough Broker guide you as you learn how to use photos and videos to market your real estate business.
Email marketing just got a whole lot easier with our tips and tutorials below!
We'll cover online strategies, tools, platforms, and more in our how-to series to help you grow your real estate business.
We'll help you sort through all the products and resources on the market today and help you choose the best ones for your real estate business.
Missed one of our monthly webinars? No to worry. Here you will find all of our on-demand webinars ranging from Tech Tips for Success to Instagram Best Practices. Enjoy!
The real estate industry can get stressful at times, but you aren't in this alone. Let our Breakthrough Broker team help you get your motivation back with these resources!
Want to amp up your daily productivity? Check out our top tips and advice for managing your busy schedule and large workload.
Check out these great tips we've complied to help you improve your sales chops. Be sure to let us know if you've got a great idea for a sales article or tip.
We have interviewed experts in the real estate industry to help you gather insider information on how to become a power agent in your own right.
We want to help you be the best leader you can be! We welcome input and ideas regarding brokerage management, so be sure to email Support@BreakthroughBroker.com to tell us how we can further your success.
We'll review the latest books in the industry and point you towards the best reads out there. Check out our current reviews below!
Keep an eye out for Breakthrough Broker's top advice on lead generation techniques, customer service, agent relations, networking, and more.
Read the comments from REALTORs on any social media website where you see the big real estate search companies advertising and you will experience a rare level of hostility. A recent Facebook advertisement targeted at REALTORs from the biggest of the three sites was titled "Become a Millionaire Real Estate Agent" and had over 100 comments-mostly from agents expressing their hatred toward the company. This post was a spectacle to say the least; most comments focused on inaccurate pricing data, bad leads, or shady business practices in general.
Inaccurate data and bad leads? Is this why REALTORs loathe these companies? I don't think so. I don't think inaccurate pricing data has interrupted our business much. As professionals, we've always had outsiders putting bad information into the eyes and ears of our buyers and sellers. We've always had to intervene with the facts and realities of buying and selling. We've always had to be the local experts with our boots on the ground bringing order to the chaos.
As for bad leads, these companies come from a long lineage of snake oil ... I mean lead re-sellers. Real estate agents need only to be in this business about 10 minutes to learn that there are a hundred and one ways to go broke spending money on hope ... I mean leads. This is not to say that there is no merit to internet leads, but to suggest that you could become a "millionaire real estate agent" with a lead subscription is disingenuous to most experienced agents.
So what is it really, and why all the frustration? I don't think most real estate professionals have had the time to really process why they dislike these companies. They are busy with the task of managing one of the most challenging and rewarding careers in the world. They are busy helping people achieve the American dream, busy being small business owners, and busy providing for their families.
Are agents wrong for being upset? That's a tough question. On one hand you have a few enterprising companies who have really beat us at our own game. They saw a demand from the consumer to have access to property information at a whole new level and they built a better mousetrap. They were innovative and entrepreneurial, something real estate agents usually appreciate, and they raised truckloads of money. They hired talented people and created momentum, so much momentum it became difficult for the single agent, small brokerage, or big brokerage for that matter to compete.
On the other hand you have agents building meaningful relationships with buyers and sellers-relationships that take years to cultivate. The agent earns the trust of their customers, they then invest countless hours and dollars earning the privilege to list the property. Let's look at the basics of what goes into listing a property. We take beautiful (and yes, sometimes not-so-beautiful) pictures, create thoughtful descriptions, pay for virtual tours, stage properties, analyze the market for pricing, measure rooms, gather utility and HOA information, and the list goes on and on.
Then after all of the blood, sweat and tears (if you think I'm exaggerating you haven't sold much real estate) the listing gets syndicated to ZRT at relatively little cost to them and they sell the buyer leads to the highest bidder. Yeah, I think that is grounds to be a little pissed off. I do believe they have the right to access the data but I think the scenario lacks equity, to say the least. If you're reading this, I would suggest this is your reason for disliking the big 3. Maybe I'm way off base, and maybe the problem really is inaccurate data or bad leads.
So what do real estate professionals do about it? Honestly, I don't know. That's probably not the answer you wanted to hear. At the time of writing this the CEO of one of these companies is meeting with President Barack Obama about housing. They are experiencing record gross revenue, record site traffic, and yet some are still losing money-one company to the tune of 10 million per quarter. Nevertheless, I think they are here to stay in one form or another.
If you think like me the best thing to do is ignore the distractions and chatter. Let them run their TV ads and hire more telemarketers, let them borrow a gazillion dollars. If you don't agree with their business practices don't subscribe to their services. Get involved in your local MLS and find out what their syndication policies are. Develop a strategy on your own or with your company for pushing web traffic to your local site. There is always room for the next big innovation in the home search process. Maybe that innovation will come from you.
Meanwhile, continue helping people with the biggest decision of their lives. Continue to demonstrate the value of hiring a professional to find the perfect home. Remember that the big 3 need us more than we need them, and let that be your solace.
Nathan Froelich is the Co-Founder of BreakthroughBroker.com, where the mission is to provide real estate professionals with insanely simple free tools and information for success. Prior to starting BreakthroughBroker.com, Nathan was a top producing real estate agent and the Broker/Owner of one of Northern Colorado's largest independent real estate firms, which was later acquired by ERA Real Estate. Nathan is still a licensed real estate agent in the state of Colorado.
Below are just a few of the useful tools and strategies that you will have access to.