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You need a CRM, here's why!


Customer relationship management system.

You’ve heard the phrase buzzing around the industry and your fellow real estate agents seem to live and die by theirs. So what’s all the hype about?

A great CRM is integral to the success of your business, not to mention, necessary for keeping your sanity levels normal. As a real estate agent, your relationships directly affect your revenue stream, whether they are personal, professional, or a combination of both. But building and growing these takes a lot of time and effort.

  • Gather New Leads

    With a strong CRM gathering new, qualified leads have never been easier. Using features like its IDX real estate website and property valuation tool, you can capture leads in an organic way as potential clients search for properties, view various landing pages, estimate what their home is worth, and more.
  • Maintain Lead Information

    As a real estate agent, every interaction, event, conversation, etc. is a networking opportunity. You are constantly gathering information on new contacts and learning new things about existing leads that could be helpful. Not to mention, you need to track what you discussed and learned during each conversation with each of these people so you can reference it the next time. A solid CRM allows you to organize these details all in one place, making it easy for you to locate and use when the time is right.
  • Boost Your Response Time

    Contacting a lead immediately has a big impact on their impression of you as a professional. Your CRM can help facilitate this process when you set up push notifications to your email or phone when you receive an inbound lead. A great CRM also allows you to set customized automated responses, to let online leads know you received their message or inquiry and will get back to them as soon as possible. Stay on Top of Follow-Ups. Follow up is key to winning new business, but with so much on your plate already, these often fall by the wayside. Use your CRM to stay on top of email responses and in-person and phone meetings with notifications and tasks.
  • Set Up Automation

    Save time and stress by using your CRM’s automation features to schedule out email communications on rotation with valuable content and personal sentiment. Plus, some CRMs, offer the option to schedule text messages and even postcards. That way you can stay top of mind with less effort. With the power of a good CRM, you have the ability to segment your leads and target them with communications that match their expressed interests, wants, and needs based on earlier conversations.
  • Keep Up with Past Clients

    Homebuyers and sellers you’ve worked within the past are one of your biggest sources for referrals. Each time you complete a transaction, set a reminder in your CRM to reach out a few months after leaving the closing table to see how they are and let them know how much you enjoyed working with them. Then tactfully ask for the referral.

Regardless of what stage of your real estate career you are in, it’s never too early to capitalize on the tools a great CRM has to offer. If you’re new to the CRM world or have been looking for a change we recommend checking out RealGeeks! RealGeeks was nice enough to give us a demo and give us a peek inside. There are many choices throughout the online landscape and as we looked into Real geeks we saw that it was as well rounded as you can find. It just might be the right fit for you and your business.


RealGeeks builds powerful, simple and easy-to-use software to help real estate professionals generate more business.

The Company's mission is to combine innovative solutions and modern technology to improve the lives of Real Estate Professionals. RealGeeks specializes in creating effective, attractive websites featuring easy-to-use search functionality, listing information, scalable custom CRMs, and marketing automation that will increase conversions.

Explore RealGeeks here!


Disclaimer, RealGeeks is a paid partner of Breakthrough Broker.