Password Verified

Thank you for updating your password to meet enhanced security standards, your account is now more secure.

Explore the Marketing Center

Open House

12 Must-Have Open House Marketing Tools for Real Estate Agents

Hosting an open house? Make it a lead generating machine with these must-have marketing tools, done-for-you designs, and downloadable resources.

Copy Link

Comment

Open houses aren’t just events, they’re huge opportunities to grow your real estate business.

They are your chance to win listings, impress sellers, and connect with serious buyers. Like any good strategy, it starts with the right tools.

To help you prepare, promote, and host a successful open house, we’ve pulled together the ultimate list of must-have tools, designs, and resources.

Whether you’re brand new or a seasoned pro, make sure to include these in your open house marketing toolkit!

Related: 4-Step Strategy for Holding a Bad-Ass Open House

1) Open House Checklist

Before you even think about printing flyers or posting on social media, start with this complete, step-by-step checklist that helps you plan ahead and stay on track. It includes a built-in promotional timeline and tips to ensure you don’t miss a single detail before the big day.

👉  Get the Open House Checklist

2) VIP Open House Postcards

Mail these to 50–100 of the surrounding homeowners, inviting them to see what their neighbor is selling their home for an hour before the general public. It's a scalable way to spark curiosity and generate seller leads.

You can even get a neighborhood mailing list and order prints directly in the design editor!

👉  Design and send your open house postcards here

🏘️  Learn how to turn nosy neighbors into listing leads

3) Door Hangers

Follow up on the postcards with a personal touch. Door hangers are great for building face-to-face rapport, reminding neighbors about the open house, and generating listing leads by proving your dedication as an agent.

PRO-TIP: Door knock immediately after the postcards are delivered for maximum impact.

👉  Get your customizable Door Hangers

4) Social Media Teasers & Tours

Social media marketing is a must. Here’s how to make it work for your open house:

👉  Create a teaser video highlighting one or two standout features (“Check out this dream kitchen!”).

👉  Use an Open House Social Media Post to share a sneak peek with details in the caption.

PRO-TIP: Film a quick video afterward and text it to attendees. It's a small gesture that leaves a big impression.

5) Open House Sign-In Sheets

It goes without saying, but if you're not capturing contact information from your visitors, an open house is probably a waste of time. Use a branded sign-in sheet and follow up with your post-open house thank you video!

👉  Get your branded Open House Sign-In Sheet

6) Open House Cheat Sheet

Don't get caught off guard! Instead of scrambling to answer questions by digging through texts and emails to find info, have a printed cheat sheet ready to go with the most important details.

👉  Download the Open House Cheat Sheet

7) Property Flyers

Make sure guests leave with something in-hand. Flyers should highlight the best features and include high-quality photos, listing price, your contact info, and a QR code to a Single Property Site (see #8 below).

👉  Create an Open House Flyer

8) Open House Comparison Sheets

Give unrepresented buyers something practical to use and keep your name top of mind as they visit other open houses.

👉  Get the Open House Comparison Sheet

9) Single Property Website

Creating a professional Single Property Website is a power move.

Use the MLS Lookup Tool to import photos and info directly from the MLS, then download the QR code and add it to your flyers and postcards.

Share the link on social media and text it to attendees for easy reference.

It’s sleek, convenient, and positions you as a tech-savvy agent who markets like a pro.

👉  Build a Single Property Site in minutes

10) Kids Activity Sheets

Parents with little ones will thank you. Keep kids engaged with activity sheets while the adults explore the home. It reduces stress and creates a warm, thoughtful environment that causes visitors to linger. You'll also stay top of mind when the kids bring the sheets home!

👉  Choose one of these 6 Open House Activity Sheets

11) Welcome Signs

A branded sign by the front door sets the tone from the moment visitors enter the home. It also reassures sellers that you’re going all-in on presentation.

👉  Customize and download yours here

12) Community Reports

Showcase your local knowledge with a customizable Community Report that covers:

📊  Current local market stats

🏘️  Neighborhood amenities

📍  Local schools, restaurants, and attractions

Hand them out at the open house, and then reuse them in your buyer packet and social media posts!

👉  Create a custom Community Report

BONUS: Get the Open House Guidebook

Create your own comprehensive open house strategy use real-world tips for what to do before, during, and after your open house to maximize impact.

You’ll learn how to:

•  Create irresistible open house invitations

•  Build rapport with visitors

•  Master the art of follow-up that converts

👉  Download the Open House Guidebook now!

With the right tools, your open houses won't feel like a waste of time or a shot in the dark. You will generate leads, impress potential buyers and sellers, and build your business!

👊 Now go crush your next open house!

Visit the Marketing Center to start customizing your Open House marketing materials today!

Become a Member to Read
Unlock tips, strategies and motivation from industry leaders.
unlock-success__img

Grab a Coffee and Dive In!

You now have access to our members-only library.

Welcome to Breakthrough!
If you’re new here, we’d love to show you how we can help you grow. If you already have a profile, you can log in here.
breakthroughbroker
Technology, marketing, & strategy your real estate business needs!

Being a Real Estate Professional is challenging. Finding the time and technology to stay top of mind and generate new business is a full-time job. Breakthrough Broker is here to help.

Equipped with features such as:

Workbooks, checklists, playbooks, and workshops to support the growth and management of your business.
Easy-to-use marketing technology to create and customize professional marketing designs.
Direct mail marketing services and engaging social media content.

Create your free account and join over 600,000 other real estate pros.

Create Free Account

Close