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This entire article, "Real Estate Video Marketing Ideas" has additional pages written with the consent of Jessie Beaudoin. To learn more about the author, check out his bio below. See the pages related to this article below.
“Real Estate Market” is one of the top real estate related search terms.
These real estate market videos should be done regularly as consumers are always curious about “How’s the market?”
Below is an example of data from Altos Research. If you click on the report, you can signup to receive this real estate marketing data personalized to the zip code that you can use for your own videos. Just enter your market in the search box and subscribe.
Click on the report above to sign up for your local report above and then simply repeat the real estate market data research on video.
Real Estate Market Update Videos
Target Audience: In-market buyers and sellers
Scene: Office or Welcome to City sign
Script: “Here’s a quick real estate market update for __.” Go into details of market stats, dom, inventory, highest price, lowest price, etc.
Call to Action: Call/text for a personalized report (or if using Altos.re – add them to the email list)
Rental Market Update
Target Audience: Investors and first-time buyers
Scene: In your office or front of city signage
Script: Talk about average rental rates for property types (SFR, Condo, Townhomes, PUD) and what rental payment translates to purchasing power.
Call to Action: “Learn how much you can buy for the same amount of your current rental payment…”
Mortgage Rates / Program Updates
Target Audience: Active homebuyers and possible refinance clients
Scene: Office / Lenders Office interview style
Script: Interview mortgage lender and talk about rates, rate changes, and how much average mortgage payment is for avg. priced home in the area.
Call to Action: “Request a free mortgage consultation to learn how much you can afford to buy…”
How to Capture Leads from Your Real Estate Videos
The goal of doing real estate videos is to get real estate leads. The most motivated homebuyers and sellers will call.
Below is the National Association of Realtors data. It shows the 8 top ways consumers first contact the agent they selected to help them with a home purchase.
Here are ways you can capture leads from your real estate marketing videos.
4 Ways to Capture Leads from Marketing Videos
Call to Action to a Call Capture Number
Setup a dedicated CallAction call capture number (or another service). You want a dedicated number as this will allow you to track leads generated from your real estate videos.
Give out the “Call to Action” to call or text you for more information about the subject of your video.
Text for Info Lead Capture
Set up a text for info service like CallAction. Tip: Use a long format phone number (not short code number) so the person who received information can call or text you directly.
Offer a “lead magnet” of information such as a checklist, guide, discount, or more information for viewers to request in the text for info solution.
Here’s a step by step guide on how to generate leads on Youtube specifically.
Calendly Link
Connect your calendar service to Calendly and post the link to your calendar on your posts or video descriptions. We like Calendly because of the mobile user interface and follow up email reminders.
You can send captured leads into CallAction to automate your lead follow up with drip campaigns and into your CRM
Here’s an example of our Calendly on our book a CallAction demo page.
Website Lead Capture Form
Give out your website link or post the link in the video description or post. You can send the captured email leads into CallAction to automate the lead follow up.
Real Estate Lead Conversion Tips
All of the video ideas provided in this guide focus on identifying high-intent buyers and sellers. Generating the leads is just the start to lead conversion.
The most important thing is to have a million-dollar follow-up strategy using automation.
You need systems in place to follow up with leads for up to a year as you can see from this CAR data.
As you can see, you must have systems in place like Tom Ferry’s million-dollar lead follow up strategy. You need to use a scalable automated real estate lead conversion system like CallAction.
Now that you have video marketing ideas, here are some other tips to help you get real estate leads and engagement from your videos.
Remember Real Estate is Local
Location. Location. Location. This is why we recommend you shot the videos at the most recognizable locations.
Be sure to mention the city or location name in the video to get picked up in the transcriptions for SEO ranking purposes.
The thumbnail image should be the front of the location to catch people’s attention while scrolling in video newsfeeds.
Why REALTORS Should Do Facebook Live Videos
Facebook research shows that people will spend 3X more time watching a Facebook live video vs. a pre-recorded one.
Facebook live tips:
Shoot Facebook lives that introduce and share your longer pre-recorded videos.
Download your Facebook live videos and re-post onto other video platforms.
Boost Your Business Page Facebook Live Videos
If you do a Facebook live from your business page, you can then promote the live video via paid Facebook video ads.
Create Community Based Youtube Channel for Your Real Estate Business
One of the best examples of becoming the real estate digital mayor is Kyle Whissel of Whissel Realty who has done an incredible job with his YouTube channel East County Eats.
How to Add Transcriptions to Your Marketing Video
You must add video transcriptions to all of your videos.
86% of all videos are watched without sound.
Youtube and Facebook both add transcriptions automatically to videos.
If you need transcriptions for a produced video, you can use Rev.com.
You will simply upload your video to rev and they will create a transcription file. That video transcription file is then added back to your video.
Where to Promote Your Real Estate Videos
Here’s a list of places to share your real estate videos online:
Helping businesses instantly G.E.T. (Generate, Engage, Track) leads from all marketing channels with CallAction intelligent sales & marketing automation.
Jessie Beaudoin is a life-long entrepreneur. Starting with a lemonade stand at age 8 with the help of his father, he got his first job at the age of 15 as a telemarketer. From there, Jessie remained self-employed where he then obtained his real estate license and worked as a mortgage broker while attending California State Fullerton. Efficient in consumer direct marketing, HTML, web design, SEO, generating inbound inquiries, marketing, and technology, Jessie is a common problem solver and strategic thinker in numerous areas.
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