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Looking to get more exposure for your real estate business, newest listing, or upcoming open house event? These customizable, professionally-designed door hangers are just what you need!
Create beautiful looking graphics for your social media accounts using these templates. Once finished, effortlessly push them live on social media using our advanced Marketing Center.
Whatever you need to communicate to your clients or prospects, we have a letter template just for you! Our templates contain carefully written direct mail copy that is both professional and efficient.
Realtor marketing is every bit as important as marketing your properties. Drum up new business by giving prospective clients the rundown of what makes you the best agent in your market.
Please make use of our free realtor marketing templates.
Whether you're working with a new client or a seasoned homeowner, these helpful documents will provide the wow factor you're looking for and assist with all phases of the transaction.
Create eye-catching graphics for your social media feeds in minutes by choosing from these elite designs. Easily post to social with our Share to Facebook and Text-to-Self delivery options.
Everything from online events, closing day celebrations, birthdays, closings, and more! If you have a special occasion or event you want to share, find it here.
Holidays are a great way to stay top of mind and let your sphere know you're always thinking about them. Share Christmas, Thanksgiving, 4th of July, and more on your social media feed.
Just barely scratched the surface with your current social media strategy? Get the most out of each social channel by applying the tips and tricks found in these how-to tutorials and articles.
Blogs are a great way to educate your sphere on a variety of topics. We've done the heavy lifting for you. Simply copy and paste the content and images to your website or social feed.
Having a real estate business plan is essential to the growth of any agent or agency. Make this your best year ever by planning for success and taking action.
If you are a new real estate agent, let us be your online mentor. Below you'll find tips and tools to help you kick-start your business and set you on the path to success.
There are a lot of numbers to keep track of in this business and a lot of real estate accounting software out there. We'll help you make sense of it all.
Make sure nothing gets lost in the shuffle. Our checklists will help you keep track of all the important tasks you need to complete in a real estate transaction.
From marketing your open house event to capturing leads, having the proper open house strategies and tactics in place is a must. Make the most of your event with these inspirational ideas and need-to-knows.
Ready to up your online lead generation game? Breakthrough Broker has lined up our top resources to help you learn how utilize different online platforms to bring in more potential clients.
Missed one of our monthly webinars? No to worry. Here you will find all of our on-demand webinars ranging from Tech Tips for Success to Instagram Best Practices. Enjoy!
The real estate industry can get stressful at times, but you aren't in this alone. Let our Breakthrough Broker team help you get your motivation back with these resources!
Check out these great tips we've complied to help you improve your sales chops. Be sure to let us know if you've got a great idea for a sales article or tip.
We want to help you be the best leader you can be! We welcome input and ideas regarding brokerage management, so be sure to email Support@BreakthroughBroker.com to tell us how we can further your success.
This entire article, "Real Estate Video Marketing Ideas" has additional pages written with the consent of Jessie Beaudoin. To learn more about the author, check out his bio below. See the pages related to this article below.
“Real Estate Market” is one of the top real estate related search terms.
These real estate market videos should be done regularly as consumers are always curious about “How’s the market?”
Below is an example of data from Altos Research. If you click on the report, you can signup to receive this real estate marketing data personalized to the zip code that you can use for your own videos. Just enter your market in the search box and subscribe.
Click on the report above to sign up for your local report above and then simply repeat the real estate market data research on video.
Real Estate Market Update Videos
Target Audience: In-market buyers and sellers
Scene: Office or Welcome to City sign
Script: “Here’s a quick real estate market update for __.” Go into details of market stats, dom, inventory, highest price, lowest price, etc.
Call to Action: Call/text for a personalized report (or if using Altos.re – add them to the email list)
Rental Market Update
Target Audience: Investors and first-time buyers
Scene: In your office or front of city signage
Script: Talk about average rental rates for property types (SFR, Condo, Townhomes, PUD) and what rental payment translates to purchasing power.
Call to Action: “Learn how much you can buy for the same amount of your current rental payment…”
Mortgage Rates / Program Updates
Target Audience: Active homebuyers and possible refinance clients
Scene: Office / Lenders Office interview style
Script: Interview mortgage lender and talk about rates, rate changes, and how much average mortgage payment is for avg. priced home in the area.
Call to Action: “Request a free mortgage consultation to learn how much you can afford to buy…”
How to Capture Leads from Your Real Estate Videos
The goal of doing real estate videos is to get real estate leads. The most motivated homebuyers and sellers will call.
Below is the National Association of Realtors data. It shows the 8 top ways consumers first contact the agent they selected to help them with a home purchase.
Here are ways you can capture leads from your real estate marketing videos.
4 Ways to Capture Leads from Marketing Videos
Call to Action to a Call Capture Number
Setup a dedicated CallAction call capture number (or another service). You want a dedicated number as this will allow you to track leads generated from your real estate videos.
Give out the “Call to Action” to call or text you for more information about the subject of your video.
Text for Info Lead Capture
Set up a text for info service like CallAction. Tip: Use a long format phone number (not short code number) so the person who received information can call or text you directly.
Offer a “lead magnet” of information such as a checklist, guide, discount, or more information for viewers to request in the text for info solution.
Here’s a step by step guide on how to generate leads on Youtube specifically.
Calendly Link
Connect your calendar service to Calendly and post the link to your calendar on your posts or video descriptions. We like Calendly because of the mobile user interface and follow up email reminders.
You can send captured leads into CallAction to automate your lead follow up with drip campaigns and into your CRM
Here’s an example of our Calendly on our book a CallAction demo page.
Website Lead Capture Form
Give out your website link or post the link in the video description or post. You can send the captured email leads into CallAction to automate the lead follow up.
Real Estate Lead Conversion Tips
All of the video ideas provided in this guide focus on identifying high-intent buyers and sellers. Generating the leads is just the start to lead conversion.
The most important thing is to have a million-dollar follow-up strategy using automation.
You need systems in place to follow up with leads for up to a year as you can see from this CAR data.
As you can see, you must have systems in place like Tom Ferry’s million-dollar lead follow up strategy. You need to use a scalable automated real estate lead conversion system like CallAction.
Now that you have video marketing ideas, here are some other tips to help you get real estate leads and engagement from your videos.
Remember Real Estate is Local
Location. Location. Location. This is why we recommend you shot the videos at the most recognizable locations.
Be sure to mention the city or location name in the video to get picked up in the transcriptions for SEO ranking purposes.
The thumbnail image should be the front of the location to catch people’s attention while scrolling in video newsfeeds.
Why REALTORS Should Do Facebook Live Videos
Facebook research shows that people will spend 3X more time watching a Facebook live video vs. a pre-recorded one.
Facebook live tips:
Shoot Facebook lives that introduce and share your longer pre-recorded videos.
Download your Facebook live videos and re-post onto other video platforms.
Boost Your Business Page Facebook Live Videos
If you do a Facebook live from your business page, you can then promote the live video via paid Facebook video ads.
Create Community Based Youtube Channel for Your Real Estate Business
One of the best examples of becoming the real estate digital mayor is Kyle Whissel of Whissel Realty who has done an incredible job with his YouTube channel East County Eats.
How to Add Transcriptions to Your Marketing Video
You must add video transcriptions to all of your videos.
86% of all videos are watched without sound.
Youtube and Facebook both add transcriptions automatically to videos.
If you need transcriptions for a produced video, you can use Rev.com.
You will simply upload your video to rev and they will create a transcription file. That video transcription file is then added back to your video.
Where to Promote Your Real Estate Videos
Here’s a list of places to share your real estate videos online:
Helping businesses instantly G.E.T. (Generate, Engage, Track) leads from all marketing channels with CallAction intelligent sales & marketing automation.
Jessie Beaudoin is a life-long entrepreneur. Starting with a lemonade stand at age 8 with the help of his father, he got his first job at the age of 15 as a telemarketer. From there, Jessie remained self-employed where he then obtained his real estate license and worked as a mortgage broker while attending California State Fullerton. Efficient in consumer direct marketing, HTML, web design, SEO, generating inbound inquiries, marketing, and technology, Jessie is a common problem solver and strategic thinker in numerous areas.
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