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Video Marketing Strategies Part II


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This entire article, "Real Estate Video Marketing Ideas" has additional pages written with the consent of Jessie Beaudoin. To learn more about the author, check out his bio below. See the pages related to this article below.

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Real Estate Video Marketing Ideas

The real estate video marketing guide includes video ideas for Facebook (social media) and Youtube.

We have grouped the videos into four primary video types. Each real estate video marketing idea contains the target audience, location, script and a call to action to generate the leads.

  • 7 Real Estate Listing Videos
  • 12 Community Videos
  • 19 How-To Videos

The list focuses on more evergreen type videos which you’ll only need to once and can continue to reuse and repurpose.

We created a free PDF Checklist of all of these real estate video ideas:

Text ‘Video Checklist‘ to (855) 341-3555.

Let’s get into each of the 4 types of real estate videos.


7 Real Estate Listing Videos Ideas

Here are 7 types of videos you can shot even if you don’t have your own real estate listings.

Coming Soon Listing Video

  • Target Audience: Active homebuyers
  • Scene: Start with a shot of your real estate sign for branding and contact information then focus on you walking to the front door. Stop at the front door to open a curiosity loop.
  • Script: Open with a description of home, price, details but don’t give full address. Use curiosity to get the address as your call to action.
  • Call to Action: “Get notified of first available showings…”

Open House Video

  • Target Audience: Early-stage active homebuyers (possible neighbors thinking of selling)
  • Scene: Start shot focused on open house signs to build familiarity for people. Switch camera to you and describe the open house, giving hours.
  • Script: Short description of the house, sharing price, location, open house hours.
  • Call to Action: “Get open house details now…”*

Listing Video Walkthrough

  • Target Audience: Active in-market homebuyers
  • Scene: Start walking towards your yard sign giving a quick street view, focus on the sign, and then walk into the home.
  • Script: Do a walkthrough narrating the details of the home as you go from room to room, ending with price and call to action.
  • Call to Action: “Interested in this home or any others, contact me to schedule same-day private showings…”

Highest Priced Home in City

  • Target Audience: Luxury buyers and aspirational early-stage homebuyers
  • Scene: Street view with a home in the background.
  • Script: “I’m standing in front of the highest-priced listing in _.” and go into details about the listing and other high-end home listing details.
  • Call to Action: “Request a list of luxury homes in ….” (if applicable mention that you have off-market / coming soon’s in your list)*

Lowest Price Listing in the City

  • Target Audience: First-time homebuyers and investors
  • Scene: Street view of the home in the background.
  • Script: “If you are a first-time buyer or investor here’s currently the lowest priced listing in __.” Give details of price and what the down payment and mortgage payments would be using FHA 3.5% down mortgage.
  • Call to Action: “Learn how much your current rent payment would allow you to afford…”

Just Sold Listing

  • Target Audience: Local Sellers
  • Scene: Front of your just sold listing
  • Script: Talk about how you just sold this listing in _ days and the number of offers received. Highlight activity and demand in the neighborhood.
  • Call to Action: “Interested in learning the final price of this listing or one in your neighborhood…”*

New Home Development Details

  • Target Audience: Move up buyers (who may also have a home they will need to sell)
  • Scene: Driving or walking around new development(s). This can be a compilation of each new development into one big video or smaller videos for each community.
  • Script: Open with the name of community, location and then go into descriptions of homes and price ranges. End with the benefit of using an agent to buy a new home, especially if they need to sell a home to buy the next one.
  • Call to Action: “If you are thinking of buying a new home, learn how to negotiate the best deal on new construction, and save if selling a home…”*

Using these video content ideas for your real estate marketing, you'll identify buyers in every price range.


12 Community Marketing Videos

86% of home shoppers watch community videos, making them the most-watched type of real estate related videos. Create a large library of these evergreen community videos to become the digital mayor.

Some of these videos will focus on your knowledge of the local real estate market. This is one of the most important qualities buyers and sellers seek when selecting an agent.

Neighborhood / Community Video

  • Target Audience: Homebuyers
  • Scene: Standing in front of primary city sign or landmark so scrolling users recognize the city/community.
  • Script: Discuss community type and housing details like average price ranges, size, total homes in the community, etc.
  • Call to Action: “Request a detailed _ estate market report”

Highrise Building / Condo Communities

  • Target Audience: First-time buyers, move up or move down buyers
  • Scene: Standing in front of the main sign with the name of the building.
  • Script: “Are you thinking of buying or selling in (building/project name).” Go into details about total units, price ranges, HOA, amenities, unit size, etc. Share knowledge about the building or community.
  • Call to Action: “Get a free detailed report of available listings and past sales in _

55+ Senior Communities

  • Target Audience: Downsizing seniors who may have a home to sell
  • Scene: Start in front of the signage of the community entrance interview style with the community manager.
  • Script: Interview style with the community manager. Discuss community amenities and property details including marketing conditions.
  • Call to Action: “If you’d like to learn more about moving into a senior community, call/text/email…”*

Airbnb Rental Rules

  • Target Audience: Real estate investors
  • Scene: Front of city welcome sign
  • Script: “Are you interested in Airbnb rentals in _.” Discuss rental income, local rules, etc. about owning a rental a property via Airbnb.
  • Call to Action: “If you are looking at buying an investment property in _ …”*

Dog parks

  • Target Audience: 9% of people bought a new home because of pets.
  • Scene: Front of signage of the dog park ideally during the event or busy time.
  • Script: Talk about events, training that is happening at the dog park.
  • Call to Action: “If you are looking to move to a pet-friendly community or home…”

City Parks

  • Target Audience: Connect with younger families who may buy larger homes
  • Scene: Front of park signage
  • Script: Talk about the park amenities for kids parties, events, and sports if applicable. Gather contact information about the park.
  • Call to Action: “If you have a growing family and to buy or sell in _ “*

Schools

  • Target Audience: Younger parents who may be first time buyers or move-up buyers
  • Scene: Front of school signage
  • Script: Interview the school principal talking about the school details, registration, etc.
  • Call to Action: “If you want to learn more about moving into the boundary areas to attend __ school…”*

Day Care

  • Target Audience: Younger parents, possibly first time home buyers
  • Scene: Front of a kid's daycare center.
  • Script: Interview style of daycare business owner discussing admittance, prices, etc.
  • Call to Action: “If you have a growing family…”*

Local Kids Sports

  • Scene: Front of kids sports location (can be AYSO, baseball, etc or private businesses like karate, dance, cheer, etc.)
  • Script: Share details of registration, dates, times, cost, etc. It can be done as an interview with the local business owner.
  • Call to Action: “Contact me for a free list of all kids’ activities in…”*

Swim Schools

  • Target Audience: Younger families, first-time buyers or move-up buyers

  • Scene: Local swim school location (public or private)

  • Script: Share details about the swim school in an interview format with the manager or a business owner. Attempt to get a discount code to share with viewers.

  • Call to Action: “Get your free discount coupon today…”*

Senior Care Homes

  • Target Audience: Move down seniors (or their kids helping them)
  • Scene: Front of the senior care home.
  • Script: Interview style with management sharing home details.
  • Call to Action: “Contact me for a free list of all senior care homes in the area…”*

Reoccurring / Seasonal Community Events

  • Target Audience: Everyone in the city
  • Scene: Location of the event like a farmers market, art walks, movies in the park, car shows, etc.
  • Script: “Today we are at (event name) in (city). This is a ….”.
  • Share details of the event. It can also be an interview of attendees and vendors at the event. Call to Action: “Request our free list of all events in…”*

19 Real Estate “How to Video” Ideas

Home Improvement Tips

  • Target Audience: Existing homeowners who may be thinking of selling
  • Scene: Front of your own listing with sign in the background for branding.
  • Script: “Best home improvements to make if you are thinking of selling your home…”
  • Call to Action: “Get our free home seller checklist…”

Mistakes to Avoid Buying or Selling Real Estate

  • Target Audience: Home buyers and sellers
  • Scene: Front of a listing with a yard sign in the background (branding) or in or in front of your office.
  • Script: “Avoid these common mistakes if you are thinking of buying a home…”
  • Call to Action: “Get our free guide on buying/selling a home…”

Review of a Real Estate Listing Agreement

  • Target Audience: Home sellers
  • Scene: In your office.
  • Script: “Thinking of selling your home? Learn the important details of the listing agreement to avoid making expensive mistakes…”
  • Call to Action: “Request a copy of blank real estate listing agreement…”

Review of the Real Estate Purchase Contract

  • Target Audience: Homebuyers
  • Scene: In your office.
  • Script: “Buying a home? Learn the important negotiation clauses of the real estate purchase contract…”
  • Call to Action: “Get a copy of the blank purchase contract to review…”

Buying a Condo? What is HOA?

  • Target Audience: Condo buyers
  • Scene: In front of the signage of the largest local condo project.
  • Script: “Thinking of buying a condo? Learn what an HOA is and how it impacts you…”
  • Call to Action: “Get a free guide to understanding HOA’s” Get a free non-branded lead magnet HOA guide now.

Text ‘HOA Guide‘ to (855) 341-3555

Renting vs. Owning

  • Target Audience: Renters to buyers
  • Scene: In your office or in front of your sign at a listing where the mortgage payment is equal to normal rent payments. Local cost comparison to buy a vs rent the same 3/2 home in the area.
  • Script: “Compare renting vs. owning a home in _(city)…” Give an example of normal rent payments and how much that translates to a mortgage amount assuming minimum down payment.
  • Call to Action: “If you are currently renting, let us show you how much you can afford with a free list of houses in the same range”

Client Stories

  • Target Audience: Buyers and sellers who have the same story
  • Scene: In armchair like you were telling a story to a friend at a party.
  • Script: “I want to share a story about a client I just helped (buy/sell) a home who thought they couldn’t because of (job/divorce/foreclosure/bankruptcy / etc)…” Give all the details why they thought they couldn’t and the solutions you provided to help them.
  • Call to Action: “If you or someone you know is in a similar situation, please feel free to reach out to learn how I can help..”

What is a Contingent Offer

  • Target Audience: Move up sellers buying another home
  • Scene: Office
  • Script: “Many home buyers need to sell a home to buy another home. This is called a contingent offer and is one of the most difficult yet common transactions… “. Share how you help ensure a smooth transaction and best practices.
  • Call to Action: “If you need to sell a home to buy another, contact me for a free consultation..”

Probate

  • Target Audience: Kids or spouses of a deceased person for listings or buyers looking for deals.
  • Scene: Office or partner attorney office interview -Script: Interview attorney talking about the timeline of probate, listing the home and closing the transaction.
  • Call to Action: “If you know someone who needs help with a probate sell, contact me…”

Buying after Foreclosure

  • Target Audience: 2nd time home buyers
  • Scene: Office or front of listing with yard sign interview with your lender.
  • Script: “Did you know you can buy a home after a previous foreclosure in as little as…” Have a conversation with the details and timelines of buying after a foreclosure.
  • Call to Action: “If you or someone you know has had a past foreclosure and want to learn if you can buy now, contact me…”

Buying after Bankruptcy

  • Target Audience: Homebuyers with previous bankruptcies
  • Scene: Interview with a bankruptcy attorney or mortgage lender.
  • Script: “Do you or someone you know have a past bankruptcy? Did you know you can buy a home in as little as…”. Go into details about timelines and requirements to buy after a bankruptcy.
  • Call to Action: “Do you or someone you know have a previous bankruptcy who may now be ready to buy a home again…”

Buying after Divorce

  • Target Audience: Homebuyers in a current divorce or past divorce
  • Scene: Office or Interview with Divorce Attorney
  • Script: “Learn the in’s and out’s of buying a home after divorce…”
  • Call to Action: “If you know someone who is going thru a divorce and may want to buy home…”

Tax Consequences of Selling

  • Target Audience: Home Sellers
  • Scene: Office interview with CPA / Accountant
  • Script: “Are you thinking of selling your home or investment property? Today I’m speaking with…”
  • Call to Action: “If you’d like to learn more about selling your home…”

What is a Short Sale

  • Target Audience: Sellers needing short sales or buyers of short sale properties
  • Scene: In-office
  • Script: “Do you owe more than your home is worth? Are you thinking about buying a short sale property? Learn…” Call to Action: “If you or someone you know is interested in learning more about real estate short sales…”

Buying owner-occupied 2-4 Units

  • Target Audience: First-time buyer and real estate investors
  • Scene: In front of your signage or a 2-4 unit property
  • Script: “Did you know you can buy an income-producing property with as little as 3.5% down using FHA…”
  • Call to Action: “If you or someone you know if looking to buy investment property…”

Home Inspection

  • Target Audience: Homebuyers (also sellers looking to prepare home)
  • Scene: At a listing or in office
  • Script: “If you are buying a home soon, learn what to look for during your walk-through home inspection…”
  • Call to Action: “Get our free home inspection checklist…”

Special Financing Programs

  • Target Audience: First time home buyers
  • Scene: Interview with your mortgage lender
  • Script: “Did you know about the __ program to help homebuyers? Today I’m speaking with…”
  • Call to Action: “If you are thinking about buying a home in the next 90 days, learn if you can use the….”

Using a Gift to Buy a Home

  • Target Audience: First time home buyers
  • Scene: Interview with lender partner or front of real estate listing with sign.
  • Script: “Did you know you can use a gift as the down payment to buy a home? Today, we’ll talk about the correct way to use a gift…”
  • Call to Action: “If you are thinking of getting a gift to buy a home, contact me…”

Rental Property Rules

-Target Audience: Real estate investors - Scene: In front of listing or in office - Script: “Looking to own rental property? Learn some of the important facts of being a landlord…” - Call to Action: “If you or someone you know is thinking about buying investment property…”

How-to videos are some of the most popular types of videos online.


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Helping businesses instantly G.E.T. (Generate, Engage, Track) leads from all marketing channels with CallAction intelligent sales & marketing automation.

Jessie Beaudoin is a life-long entrepreneur. Starting with a lemonade stand at age 8 with the help of his father, he got his first job at the age of 15 as a telemarketer. From there, Jessie remained self-employed where he then obtained his real estate license and worked as a mortgage broker while attending California State Fullerton. Efficient in consumer direct marketing, HTML, web design, SEO, generating inbound inquiries, marketing, and technology, Jessie is a common problem solver and strategic thinker in numerous areas.

Manages CallAction.

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